Formal education that helps one identify, one’s true potential creates the foundation for a stable practical and professional life. Umayr Sahlan Masud is an alumna of Bahria, who earned both, graduation and post-graduation degrees from the institute. He pursued education in the field of computer sciences; software engineering and networks that provided him with an all-around understanding of the field. He started his career with a coveted position in the Electronic Government Directorate. But soon after left his job to launch his own company; Launchpad Interactive; providing digital solutions for marketing, advertising and communications. Alongside the company’s commercial achievements, his innovative idea for corporate social responsibility; The Do Good Mob has been highly successful. The DGM- a civil volunteer’s initiative won the P@sha award for CSR last year. Umayr considers acquisition of knowledge and its timely application in real life, as the key determinant of success.