The Marketing Directorate serves as the strategic hub for brand management, institutional visibility, and integrated communications across all campuses and the Head Office. Established in 2018, evolving from the Public Relations Office (2012), the Directorate leads comprehensive marketing initiatives across print, digital and electronic platforms to strengthen the University’s national and international presence.

The Directorate manages admission campaigns, social media strategy, public relations, media engagement, brand governance, publications, video production, website development support, event coverage, and graphic design services. It also oversees flagship publications such as BUgle and Prodigy, ensuring consistent BU storytelling and stakeholder engagement.

By combining creativity with strategic planning, the Marketing Directorate ensures impactful visibility, strong stakeholder engagement, and a cohesive institutional image for Bahria University.

Director’s Message

At Bahria University, marketing is not merely about promotion, it is about positioning our institution with clarity, credibility, and confidence. The Marketing Directorate is committed to strengthening our brand through innovation, strategic communication, and integrated outreach across conventional and digital platforms.

Our focus is on delivering consistent messaging, enhancing stakeholder engagement, and supporting all campuses with creative and professional solutions. We believe that strong branding reflects strong institutions. Through collaboration, accountability, and forward-thinking initiatives we aim to elevate Bahria University’s presence nationally and internationally.

I extend my appreciation to our dedicated team and campus partners whose collective efforts ensure that the University’s achievements, values, and aspirations are communicated with impact and distinction.

Saba Khan

Director Marketing

Contact Details