Last modified on: May 24th, 2019
Roadmap of MS (Marketing & Sales)
Semester 1
| Sr. | Course Title | Credit Hours |
| MSM 701 | Applied Approaches to Branding & Communication | 3 |
| MSM 704 | Research Philosophy and Quantitative Techniques | 3 |
| MSM 721 | Advanced Marketing research & Consumer Behavior | 3 |
| Elective 1 | 3 |
Semester 2
| Sr. | Course Title | Credit Hours |
| MSM 722 | Emerging Concepts of Channels & Distribution | 3 |
| MSM 816 | Elective 2 | 3 |
| Elective 3 | 3 | |
| SDW 698 | Independent Market Study/Research Project | 3 |
Semester 3
| Sr. | Course Title | Credit Hours |
| Elective 4 | 3 | |
| MSMRD 803 | Dissertation | 6 |
Total Credit Hours: 33
Core: 15
Dissertation: 6
Elective: 12
List of Electives:
| MSM 831 | Seminar in Sales Force Management |
| MSM 832 | Marketing Analytics and Data Mining |
| MSM 834 | Entrepreneurial Marketing |
| MSM 834 | Topics in Strategic Sales Management |
| MSM 835 | Philosophy of Customer Relationship Management |
| MSM 836 | Perspectives of Retailing & Franchise Management |
| MSM 837 | Corporate Sales & Key Account Management |
| MSM 816 | Marketing Modeling and Game Theory |
| MSM 801 | Discourse of Personal Selling |