MS Marketing & Sales

Roadmap of MS (Marketing & Sales)

Semester 1

Sr. Course Title Credit Hours
MSM 701 Applied Approaches to Branding & Communication 3
MSM 704 Research Philosophy and Quantitative Techniques 3
MSM  721 Advanced Marketing research & Consumer Behavior 3
Elective 1 3

Semester 2

Sr. Course Title Credit Hours
MSM 722 Emerging Concepts of Channels & Distribution 3
MSM 816 Elective 2 3
Elective 3 3
SDW 698 Independent Market Study/Research Project 3

Semester 3

Sr. Course Title Credit Hours
Elective 4 3
MSMRD 803 Dissertation 6

 

Total Credit Hours: 33

Core: 15

Dissertation: 6

Elective: 12

 

List of Electives:

MSM 831 Seminar in Sales Force Management
MSM 832 Marketing Analytics and Data Mining
MSM 834 Entrepreneurial Marketing
MSM 834 Topics in Strategic Sales Management
MSM 835 Philosophy of Customer Relationship Management
MSM 836 Perspectives of Retailing & Franchise Management
MSM 837 Corporate Sales & Key Account Management
MSM 816 Marketing Modeling and Game Theory
MSM 801 Discourse of Personal Selling