On 26th Mar 19 guest speaker session on Brand Management was organized by Ms. Nayab Mufti Zohaib (Senior Lecturer) in Management Sciences Department. Mr Talha Mehmood was invited as a guest speaker at Bahria University Lahore Campus. The topic under discussion was ‘Brand Management; The Real-Time Market Scenario. He shared his knowledge and experience of Creative Management, Advertising agency operations , ATL, TTL and BTL marketing , New media , Marketing collateral and Vendor management with the business students. The students gained valuable industry knowledge on key marketing terms.