Guest Lecture on Brand Management
Category: News & Events March 26, 2019

On 26th Mar 19 guest speaker session on Brand Management was organized by Ms. Nayab Mufti Zohaib (Senior Lecturer) in Management Sciences Department. Mr Talha Mehmood was invited as a guest speaker at Bahria University Lahore Campus. The topic under discussion was ‘Brand Management; The Real-Time Market Scenario. He shared his knowledge and experience of Creative Management, Advertising agency operations , ATL, TTL and BTL marketing , New media , Marketing collateral and Vendor management with the business students. The students gained valuable industry knowledge on key marketing terms.