Dr. Muhammad Ahmed
Category: Faculty September 4, 2016
PERSONAL INFORMATION
Name Dr. Muhammad Ahmed Photo
Email  mahmed.bulc@bahria.edu.pk
Phone  +923326372015
Research Area

Marketing

Organizational Behavior

Human Resource Management

Number of Publications  18
 

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AFFILIATIONS
Designation Senior Assistant Professor / Cluster Head (Qualitative Courses)
Department Department of Management Sciences
University Bahria University Lahore Campus
 
QUALIFICATION
DEGREE PASSING YEAR MAJORS UNIVERSITY
PhD (Business Administration)    Business Administration International Islamic University Malaysia
Masters of Business Administration (MBA)    Islamic Banking and Finance International Islamic University Malaysia (IIUM)
Bachelor of Business Administration (Hons)    Insurance & Risk Management Hailey College of Banking and Finance, University of the Punjab, Pakistan
TEACHING EXPERIENCE
DESIGNATION FROM TO ORGANIZATION
Assistant Professor / Cluster Head (Qualitative)  June 2021 Present Bahria University
Assistant Professor / Head of Department  August 2016  June 2021 Bahria University
Visiting Faculty      International Islamic University Malaysia (IIUM)
Research Assistant      International Islamic University Malaysia (IIUM)
Internee     IGI Insurance Pakistan Ltd
PUBLICATIONS
1

Ali, S. A., Ahmed, M., Bhatti, O. K., & Farooq, W. (2019). Gratitude and Its Conceptualization: An Islamic Perspective. Journal of religion and health, 1-14. (IF: 1.253)

 

2

Ahmed, M., Ali, S., Jan, M. and Hassan, A. (2019), “Development of Islamic banks’ brand personality (IBBP) model: a conceptual study in Malaysia”, Journal of Islamic Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JIMA-11-2018-0210. (ESCI)

 

3

Hassan, A. & Ahmed, M. (2019), “Fairness in Allocation Decisions: Does Type of Resource and Relationship Matter?”, Psychological Studies, Vol. 64(1) https://doi.org/10.1007/s12646-019-00480-8. (SCOPUS)

4

Ali, S. A., & Ahmed, M. (2019), “The comparative analysis of employees and customers attitude towards Islamic banking” paper presented in International Conference on Business Management, Malaysia

5

Ahmed, M., Jan, M. T., & Hassan, A. (2018). Brand Personality from an Islamic Perspective: A Coneptual Analysis of Aaker’s Model. Al-Shajarah: Journal of the International Institute of Islamic Thought and Civilization (ISTAC), 23(2), 363-394. (ISI-Indexed: Master List)

6

Ali, S. A., & Ahmed, M. (2018). Shariah Training: Addressing Gaps for Employees’ Development in Islamic Banks. Al-Qalam, 23(3), 40-54. (HEC Recognized Journal)

7

Ahmed, M., & Meera, A. K. (2017). Gold Dinar Perception among Business Community in Kuala Lumpur: An Islamic Perspective. Al-Qalam, 22(2), 1-13. (HEC Recognized Journal)

8

Ahmed, M., & Jan, M. T. (2015). Applying the factor analytical approach towards Aaker’s brand personality model from an Islamic perspective. Malaysian Management Review, 50(1), 49-63. (International Peer Reviewed Journal)

9

Ahmed, M. (2015). An extension of Aaker’s brand personality model from Islamic perspective: a conceptual study. Journal of Islamic Marketing, 6(3), 388-405. doi: 10.1108/JIMA-10-2014-0068. (ESCI)

10

Reham, Z. u., Ali, S. A., Ahmed, M., & Khattak, M. A. (2021). Transition or change? The morphosis of One Belt One Road initiatives in Pakistan: a study on the challenges, prospects and outcomes of the China-Pakistan economic corridor. International Journal of Technological Learning, Innovation and Development, 13(3). (HEC X Category)

11

Yousaf, U., Ali, S. A., Ahmed, M., Usman, B., & Sameer, I. (2021). From entrepreneurial education to entrepreneurial intention: a sequential mediation of self-efficacy and entrepreneurial attitude. International Journal of Innovation Science, 13(3), 364-380. doi: 10.1108/IJIS-09-2020-0133 (HEC X Category)

12

Ahmed, M., Ali, S. A., & Chauhan, M. A. H. (2021). Impact of IIUM’s Brand Personality on Students’ Institutional Identification: A Structural Equation Modeling Approach. Epistemology, 8(9), 1-26. (HEC Y Category)

13

Ali, S. A., & Ahmed, M. (2020). How challenges transform banking behavior of Islamic banks’ employees: A study in Pakistan. Al-Azwa, 35(54), 51-61. (HEC Y Category)

14

Ahmed, M., & Ali, S. A. (2020). Establishing Brand Personality of an Islamic Institution: An Empirical Study on International Islamic University Malaysia. Jihat ul Islam, 13(2), 15-30. (HEC Y Category)

15

Rehman, Z., Ahmed, M., Ali, Ahmad, S., Khattak, A., & Sameer, I. (2020). Entrepreneurial Factors Affecting Perceived Socioeconomic Success in One Belt One Road Initiative–A Study of China-Pakistan Economic Corridor. International Journal of Management, 11(9). (HEC Y Category)

16

Zubair, T., Farooq, W., Ahmed, M. (2020). Exploring the Role of Technological Interventions in Consumer Buying Behavior. Foundation University Journal of Business and Economics, 5(2), 18-30 (HEC Y Category)

17

Naeem, M., Ahmed, M., Iqbal, S. (2020). Perceived Islamic Symbols in Video Commercials: An Identification Exercise from Pakistan. Epistemology, 7(2), 158-172 (HEC Y Category)

18

Ahmed, M., & Ali, S. A. (2020). Muslim Consumers’ Perception about Diverse Marketing Advertisement Channels: A Qualitative Study in Malaysia. Epistemology, 7(1), 47-66. (HEC Y Category)