Category: October 28, 2016
Name Sayma Zia  sayma-zia
Email  Sayma.zia@bimcs.edu.pk, saymazia.bukc@bahria.edu.pk
Phone +92-21-111-111-028
Research Area HRM. Marketing, General  Management and Gender equality
Number of Publications  11


Designation Senior Assistant Professor
Department Management Science Department
University Bahria University Karachi Campus
Ph.D In progress (Thesis submitted)Management Sciences Bahria University
M. Phil 2011 Management & Marketing Iqra University
MBA 2008 HRM & Marketing Mohammad Ali Jinnah University
Senior Assistant Professor   & Cluster Head HR/Law/Research 2012 to-date Bahria University Karachi
Lecturer & M.Phil/PhD Coordinator 2010 l Jan 2012  Jinnah University for Women
Visiting Faculty 2011   (Spring)  Iqra University
Visiting Faculty 2009 2010 Dawood Engineering & Technology University
Assistant HR Consultant 2008 2009 Sidat Hyder Morshed Associates
Assistant Manager-Marketing 2005 2008 Emkay Electric Company
                  1.            Sikander.Y,Zia.S,Cheema.F.A,Ahmad.B(2016) “Impact Of HRM Practices on Employee Job Satisfaction at Allied Bank Limited Pakistan” IBT Journal of Business Studies,(InPress)

                  2.            Zia.S, Cheema.F.A, Shujjat.S(2016) “Impact of heuristic instructional design on students’ performance” Global Management Journal for Academics & Corporate Studies,Vol.6.No.2 pp70-78

                  3.            Rehman.S,Zia.S,Cheema.F.A,Rehman.M(2016) “Do Taglines have a positive impact on building the brand perception?” IBT Journal of Business Studies. Vol.12.No.1,pp 52-64

                  4.            Naukhez.S,Afzal.A, Zia.S.(2015) “Do HR Practices Affect Service Quality of Frontline Staff? An Exploratory Study of Hospitality Firms in Karachi” IBT Journal of Business Studies,Vol.11.No.2pp

                  5.            Khan.N.A.,Cheema.F.A.Z,Zia.S,Shujjat.S.,Zakir.M.(2014)“Case Study: Millat Tractors Limited.” Vol.8.No.2.pp 127-132

                  6.            Cheema.F.A.,M.,Zia.S.Butt.A.N.(2014) “Impact of Role Overload and Working Hours on Work-Life Balance in Service Industry.” IBT Journal of Business Studies.Vol.10.No.2,pp143-157

                  7.            Cheema.F.A.,Rasool.M.,Zia.S.(2014) “Exploring the Personality Traits as Cause of Compulsive Buying Behavior.” Journal of Business Strategies. Vol.8.No.2,pp19-29

                  8.            Zia S. & Phanwar I. (2014) “Organizational justice as an etiological factor of gender discrimination.” NICE Research Journal In Social Sciences Vol.. No.pp

                  9.            Yasmeen S.& Zia S.(2014)“Service effectiveness of local and multinational restaurants in Pakistan.” International Journal of Arts & Commerce.Vol.3..No.4.pp 113-13

              10.            Zia S. (2012). “Gender based discriminatory Human Resource Practices: An identification of the Etiological factors. “International Journal of Arts & Commerce.Vol.1.No.3.pp.1-11

              11.            Zia S. (2012). “Effects of organizational team building on employees’ morale & job retention.” Business Management Dynamics. January.Vol.1.No.5  pp.31-37

 Short Biography

Started my career as Assistant Manager Marketing and switched to the field of HR, as consultant, after that entered into the field of teaching as visiting faculty and then permanently shifted to education industry. Besides doing PhD, I have published eleven (11) papers in several national and international journals. Moreover, also working as member of editorial board (International Journal of Arts and Commerce)

List of courses Taught

  • Human resource Planning
  • Organizational Development
  • Strategic Compensation Management
  • Human Resource Research Methods
  • Human Resource Management
  • Organizational Behavior
  • Strategic Human Resource Management
  • Marketing Management
  • Recruitment & Selection
  • Performance Management
  • Training and Development
  • Entrepreneurship
  • Methods in Business Research
  • Advertising & Promotion
  • Research Methods & Techniques
  • Strategic Management
  • Social Psychology
  • Human Behavior
  • Advanced Business Research
  • Principles of Advertising.