|Name||Khurram Adeel Shaikh|
|Phone||+92-21-99240002 Ext: 213|
|Research Area||Commercial and serious games for learning, Digital marketing, Consumer web analytics|
|Number of Publications||7|
|Department||Department of Management Science|
|University||Bahria University, Karachi Campus|
|PhD (Business Management)||On-going||Marketing||Institute of Business Management (IoBM)|
|MBA||2009||MIS||Institute of Business Administration (IBA), Karachi|
|BS (CS)||2007||Software Engineering||PAF Karachi Institute of Economics and Technology (KIET)|
|Assistant Professor||2019||2020||Bahria University, Karachi Campus|
|Senior Lecturer||2016||2019||Bahria University, Karachi Campus|
|Lecturer||2013||2016||Bahria University, Karachi Campus|
|Visiting Faculty||2010||2013||Bahria University, Karachi Campus|
|Visiting Faculty||July 2012||Sept 2012||COMMECS Institute of Business and Emerging Sciences, Karachi|
|Faisal, M., Adeel, K., & Jalees, T. (2016). A Study on Critical Success Factors for E-commerce Websites: Consumer Perception. In International Conference on Business & Management 2016 (ICBM 2016). Muhammad Ali Jinnah University (MAJU), Karachi, Pakistan. Retrieved from icbm.jinnah.edu
Haider, H., Adeel, K., & Jalees, T. (2016). Factors Influencing Electronic Word-Of- Mouth (eWOM) Adoption for Mobile Phone Purchase. In International Conference on Business & Management 2016 (ICBM 2016). Muhammad Ali Jinnah University (MAJU), Karachi, Pakistan. Retrieved from icbm.jinnah.edu
Iqbal, M., Manzoor, A., Butt, S., Kazmi, S. H. A., Soomrani, A. R., & Adeel, K. (2018). A Study of Big Data for Business Growth in SMEs: Opportunities & Challenges. In International Conference on Computing, Mathematics and Engineering Technologies (iCoMET) 2018. IBA Sukkur.
Manzoor, A., Ali, L., & Adeel, K. (2016). Country of Origin (COO) and its Impact on Consumer Purchase Decision of Foreign Products. Global Management Journal for Academic & Corporate Studies, 6(2), 70–89.
Manzoor, A., & Shaikh, K. A. (2016). Brand Equity and Purchase Intention: The Indian Automobile Industry. Pakistan Business Review, 18(3), 635–654.
Sharjeel, M., Warraich, U. A., Khan, B. S., & Adeel, K. (2015). Assessing the Level of Information Security Awareness Displayed by Administrative and Operational Staff of the Banking Sector. Journal of Business Strategies, 9(1), 31–39.
Zubair, S., Adeel, K., & Jalees, T. (2016). Factors influencing the Choice of Online Apparel Stores among Pakistani Women. In International Conference on Business & Management 2016 (ICBM 2016). Muhammad Ali Jinnah University (MAJU), Karachi, Pakistan. Retrieved from icbm.jinnah.edu
I have always had a fascination with computers and this led me to pursue my undergraduate in Computer Science majoring in software engineering with minors in networking and database management systems. Based on my performance I was placed on the Dean’s Honor List multiple times and was awarded the Merit Certificate for attaining the third highest CGPA in my batch. For my graduate degree I joined IBA’s multidisciplinary MBA-MIS program. Since I had always had a passion for teaching therefore when the opportunity presented itself I began teaching at Bahria University, Karachi Campus as visiting faculty. After three years I became a permanent faculty member in 2013. I am currently pursuing my PhD in Business Management from IoBM, Karachi where my area of research is commercial games and their use as tools of training for business management.
List of courses Taught
- Digital Marketing
- Human Resources Information Systems (HRIS)
- Information Security
- System Analysis and Design
- Data Communications and Networking
- IT in Business
- Advance Application of IT in Business
- Software Applications in Business
- Business Ethics
- Organizational Behavior