FACULTY PROFILE – Jacqueline Ismat
Category: November 11, 2016
PERSONAL INFORMATION
 Name Jacqueline Ismat  jacqueline-ismat
Email  Jacqueline@bimcs.edu.pk
Phone 021- 9240002  Ext: 212
Research Area MARKETING  
Number of Publications  01

 

AFFILIATIONS
Designation Assistant Professor
Department Department of Management Sciences
University Bahria University Karachi Campus
QUALIFICATION
DEGREE PASSING YEAR MAJORS UNIVERSITY
PhD In Progress Marketing SZABIST, KARACHI
MS 2013 Marketing SZABIST, KARACHI
MBA 2005 Marketing BAHRIA UNIVERSITY, KARACHI
B.A 2002 Applied Mathematics GOVT. P.E.C.H.S COLLEGE
TEACHING EXPERIENCE
DESIGNATION FROM TO ORGANIZATION
Assistant Professor 2006 Present Bahria University Karachi
 
Visiting Faculty 2013 2014  Indus Valley School of Art and Architecture
PUBLICATIONS
View Publications

Research Paper on “Effectiveness of Television Advertising and its effect on Consumer Perceptions”. Global Management Journal for Academic & Corporate Studies. (GMJACS). Volume 05 Number 2 2015.

 Short Biography

I teach marketing and research related courses to both MBA and BBA students at Bahria. Currently I am pursuing my course work for PhD at SZBAIST Karachi. My other interests include research. I have written two research papers One on Advertising and its effect on consumer perceptions. The other on shopping behavior of youth at shopping malls. In addition to this I like to study Art and Philosophy.

 

List of courses Taught

  • Consumer Behavior
  • Marketing Management
  • Principles of Marketing
  • Strategic Marketing
  • New Product Development
  • Customer Relationship Management
  • Business Ethics
  • Theories of Personality