Dr. Syed Ali Abbas
Category: Faculty
Published on: March 14, 2021
Personal Information
Campus Islamabad
Department Business Studies
Designation Assistant Professor
Name Dr. Syed Ali Abbas
Email aliabbas.buic@bahria.edu.pk
Phone (Office EXT) +92-51-111-111-028 EXT 2012
Research Area Marketing
Number of Publications Journals = 3
Conferences = 5
Degree Passing Year Majors University
PhD 2020 Marketing Turiba University Latvia, Daugavpils University Latvia
Research Course 2017 QRM (6 ECTS) BI Norwegian Business School, Oslo – Norway
Masters 2014 Business Management Satakunnan Ammattikorkeakoulu, Finland
Teaching Experience
Designation From To Organization
Assistant Professor Sep, 2020 Till Date Bahria University Islamabad
Erasmus+ Teaching Fellow Feb, 2018 June, 2018 Poznan University of Economics and Business, Poland
Erasmus+ Teaching Fellow Jan, 2017 June, 2017 University of Economics and Management, Prague – Czech Republic
Lecturer August, 2015 April, 2016 University of Engineering and Technology, Lahore
Lecturer March, 2014 July, 2015 Global Institute Lahore (Main Campus)
1 Abbas, S.A (2019). Brand Loyalty of Higher Education Institutions. Marketing & Management of Innovations, 1, 46-56. http://doi.org/10.21272/mmi.2019.1-04
2 Abbas, S.A (2018). Extrovert Followership and its Impact on Agreeable Leadership. International Journal of Educational Leadership and Management, 6(2):154 -179.  http://dx.doi.org/10.17583/ijelm.2018.3111
3 Abbas, S. A. 2018. Entrepreneurship and information technology businesses in economic crisis, Entrepreneurship and Sustainability Issues 5(3): 682 -692. https://doi.org/10.9770/jesi.2018.5.3(20)
1 Presentation (Research results) titled “Effect of Brand Awareness and Service Quality on Brand Loyalty of Higher Education Institutions” at EU Economics, Finance and Business Processes and Trends, Kaunas – Lithuania (May 10, 2019)
2 Presentation titled “Factors Affecting Brand Loyalty of Higher Education Institutions” at XX International Scientific Conference on Human Values in the Digital Age, Riga (April 26, 2019)
3 Presentation titled “Assessment of Students’ Brand Loyalty in Higher Education Institutions” at International Scientific Conference on Emerging Trends, Culture and Humanities, Riga (April 25, 2019)
4 Comparative Analysis of Brand Awareness and Service Quality in Effecting Brand Loyalty of HEI at International Conference on Social Science, Humanities and Education, Berlin (Dec 21 – 23, 2018)
5 Presented Abstract titled “Brand Loyalty of Higher Education Institutions in Pakistan” at PUE 2018 Doctoral Conference, Poznan-Poland (June 29, 2018)