Qazi Mohammed Ahmed
Category: Faculty
Published on: March 31, 2020,
Personal Information
Campus Islamabad  
Department Business Studies
Designation Assistant Professor
Name Qazi Mohammed Ahmed
Email qazi.buic@bahria.edu.pk
Phone (Office EXT) +92-51-111-111-028 EXT 
Research Area Marketing (Consumer Behavior)
Number of Publications Journals = 8
Conferences = 7
Qualification
Degree Passing Year Majors University
PhD Scholar In Process Marketing Comsats University Islamabad (CUI)
MS (Scholarship Holder) 2012 Marketing NUST Business School (NBS)
Teaching Experience
Designation From To Organization
Assistant Professor July, 2018 Till Date Bahria University Islamabad
Senior Lecturer August, 2015 June, 2018 Bahria University Islamabad
Lecturer February, 2014 July, 2015 Foundation University (FURC)
Publications
Journals
1 Ahmed, Q. M., Paracha, O. S., Salman, A. (2020). Roles of Remuneration on Consumer Responses Towards Social Media Advertising: A Pakistani Perspective. International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies, 11(5), 1-14.
2 Ahmed, Q. M., Hussain. I., Ahmed, S. (2019). Impact of Social Media Marketing on Brand Loyalty: The Mediating Role of Brand Consciousness. Journal of Managerial Sciences, 13(2), 201-213.
3 Ahmed, Q. M., Raziq, M. M., Ahmed, S. (2018). The Role of Social Media Marketing and Brand Consciousness in Building Brand Loyalty. Global Management Journal for Academic & Corporate Studies, 8(1), 154-165.
4 Raziq, M. M., Ahmed, Q. M., Ahmad, M., Yusaf, S., Sajjad, A., Waheed, S. (2018). Advertising skepticism, need for cognition and consumers’ attitudes. Marketing Intelligence & Planning, 36(6), 678-693. (JCR, IF: 1.585)
5 Ahmed, Q. M., Raziq, M. M., Goreja, A. B. (2018). The Impact of Consumer Beliefs on Consumers’ Attitude: A Social Media Advertising Perspective. Journal of Social Sciences & Humanities, 26(1), 78-104.
6 Ahmed, Q. M., Raziq, M. M. (2017). The Social Media Advertising Model (SMAM): A Theoretical Framework. Journal of Managerial Sciences, 14(3), 117-144.
7 Irshad, M., Mian, A. K., Ahmed, Q. M. (2016). Social Media Marketing and Consumer Behavior: An Academic Literature Review. Abasyn Journal of Social Sciences, Special Issue.
8 Ahmed, Q. M., Irshad, M., Ali, M., Mian, A. (2016). Conceptualizing Consumer Engagement through the Social Media. Abasyn Journal of Social Sciences, Special Issue.
Conferences
1 Investigating Consumers’ Responses Towards Social Media Advertising: The Roles of Infotainment, Invasiveness & Integrity, International Conference on Business and Social Innovation (ICBSI), Islamabad, Pakistan (2018). Best Paper Award
2 Impact of Social Media Marketing on Brand Loyalty: The Mediating Role of Brand Consciousness, 4th ASIA International Conference, Langkawi, Malaysia (2018).
3 The Social Media Advertising Model (SMAM): A Theoretical Framework, 3rd ASIA International Conference, Kuala Lumpur, Malaysia (2017).
4 Social Media is the New Phenomenon: A Pakistani Context, South Asian International Conference (SAICON), Islamabad, Pakistan (2016).
5 Social Media Marketing and Consumer Behavior: An Academic Literature Review, South Asian International Conference (SAICON), Islamabad, Pakistan (2016).
6 The Subliminal Phenomena in Advertising: A Pakistani Perspective, South Asian International Conference (SAICON), Islamabad, Pakistan (2014).
7 Investigating Relationship Between NPS and Subscribers: A Study in Pakistani Telecom Companies Perspective, South Asian International Conference (SAICON), Islamabad, Pakistan (2014).