Dr. Muhammad Kasheer
Category: Faculty
Published on: March 31, 2020,
Personal Information
Campus Islamabad  
Department Business Studies
Designation Assistant Professor
Name Dr. Muhammad Kasheer
Email mkasheer.buic@bahria.edu.pk
Phone (Office EXT) +92-51-111-111-028 EXT 
Research Area Consumer Behavior, Brand Extension
Number of Publications Journals = 3
Degree Passing Year Majors University
PhD 2019 Marketing Sungkyunkwan University, South Korea
MBA 2011 Marketing Quaid-i-Azam University, Islamabad
Teaching Experience
Designation From To Organization
Assistant Professor January,2020 Till Date Bahria University Islamabad
1 Qayyum, A., Kasheer, M., Haider, J. Mehmood, O., & Iqbal, A. (2018). Impact of ownership, competition, and management practices on efficiency of banking sector. Polish Journal of Management Studies, 18 (1), 262-276.
2 Qayyum, A., Mehmood, O., Kasheer, M., & Haider, J. (2018). Determinants of performance in banking sector: Evidence from international markets. International Journal of Business and Management Science, 8(3), 549-565.
3 Kasheer, M. (2015). Antecedents and outcomes of trust: Role of communication intensity and goal alignment in building long term business relationships. Journal of Marketing Thought, 2(3), 13-20.