AFFIFA SARDAR
| PERSONAL INFORMATION | |||
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| afifasardar.bukc@bahria.edu.pk | |||
| Phone Ext. | +92219924002-6 | ||
| Research Areas / Expertise | Marketing,Digital Marketing,Digital Well being,Advertising,Social Media Marketing,E-commerce, Organizational Behavior, Contemporary issues in Management, Corporate Leadership and Social Responsibility | ||
| QUALIFICATION | |||
| Degree | Passing Year | Majors | University |
| M.Sc | 2024 | Business Intelligence and Digital Marketing | Brunel University London |
| MBA | 2013 | Marketing | Bahria University |
| BBA | 2009 | Marketing | Bahria University |
| TEACHING EXPERIENCE | |||
| Designation | From | To | Organization |
| Assistant Professor | 14-Feb-2021 | Present | Bahria Business School, Bahria University Karachi |
| Senior lecturer | 24-Aug-2014 | 13-Feb-2021 | Bahria Business School, Bahria University Karachi |
| Associate Managing Editor | 01-Jan-2020 | 30-Jun-2023 | Bahria Business School, Bahria University Karachi |
| Internship Coordinator | 01-Jan-2020 | 30-Jun-2022 | Bahria Business School, Bahria University Karachi |
| Secretary Faculty Board of Studies (FBOS) | 01-Jan-2020 | 12-Jan-2022 | Bahria Business School, Bahria University Karachi |
| MBA Thesis Supervision | 01-Jan-2019 | 30-Jun-2022 | Bahria Business School, Bahria University Karachi |
| Community Support Program Coordinator | 01-Jan-2015 | 30-Jun-2015 | Bahria Business School, Bahria University Karachi |
| Visa Officer | 01-Apr-2014 | 30-Aug-2014 | Embassy of the Republic of Korea-Karachi |
| Personnel Financial Consultant | 01-Jan-2013 | 30-Mar-2014 | Standard Chartered Bank (Pakistan) Limited |
| Customer Service Representative | 01-Aug-2010 | 30-Dec-2012 | Standard Chartered Bank (Pakistan) Limited |
Publications
Journals
- Investigating the Antecedents of Online Shopping Behaviour among Young Consumers of Pakistan: A mediating role of Online Purchase Intentions | GMJACS (Global Management Journal for Academic & Corporate Studies)
- " Systematic review of factors influencing electronic word of mouth communication:An Augmentation of word of mouth communication" | Bahria University Journal of Humanities and Social Sciences
- An Empirical Examination of the Impact of eWom Information on Young Consumers’ Online Purchase Intention: Mediating Role of eWom Information Adoption | FWU Journal of Social Sciences
Conferences
- Exploring the Prevalence of Student Customer Orientation among Students of Higher Educational Institutes of Pakistan | 4th Asia pacific Conference on Educational Management and Leadership,Malaysia
- Stranger or Friend: The Impact of Electronic Word of Mouth Communication on Customers’ Online Purchase Intentions | SZABIST International Conference on Interdisciplinary Research in Management, Education, and Social Sciences 2020 ,Pakistan
