DR. SHAISTA KAMAL KHAN
| PERSONAL INFORMATION | |||
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| shaistakamal.bukc@bahria.edu.pk | |||
| Phone. Ext. | +92219924002-6 | ||
| Research Area | Marketing and Management | ||
| Number of Publications | 13 | ||
| QUALIFICATION | |||
| DEGREE | PASSING YEAR | MAJORS | UNIVERSITY |
| TEACHING EXPERIENCE | |||
| DESIGNATION | FROM | TO | ORGANIZATION |
Publications
Journals & Conferences
- INFLUENCE OF SOCIAL MEDIA ON PURCHASE INTENTION AND CUSTOMER LOYALTY OF GENERATION Y WITH THE MEDIATING EFFECT OF CONVICTION: A CASE OF PAKISTAN | Pakistan Journal of International Affairs
- How Consumers' Skepticism is Derived from Deceptive Advertisements | International Journal of Experiential Learning & Case Studies
- Antecedents to Brand Image | Market Forces
- Eating Out: Fast Food Consumption and its Impact on Health of Young Generation of Karachi | International Journal of Experiential Learning & Case Studies
- ASSESSING THE RELATIONSHIP AMONG SERVICE QUALITY DIMENSIONS IN HIGHER EDUCATION INSTITUTION AND STUDENT SATISFACTION BY APPLYING THE SERVQUAL MODEL | Pakistan Journal of Educational Research
- Determinants of Customer Attitude and Behavioral Intention for Online Food Delivery: A Study from Karachi | Market Forces
- Effect of Leadership Styles on EmployeesÂ’ Performance by Considering Psychological Capital As Mediator: Evidence from Airlines Industry in Emerging Economy | World Journal of ENTREPRENEURSHIP MANAGEMENT AND SUSTAINABLE DEVELOPMENT
- Paradigm Shift to Social Media Marketing Impacting Consumer Purchase Intention in the Restaurant Industry | International Journal of Social Science and Entrepreneurship
- Impact of Perceived Diversity & Organizational Justice on Employee WellBeing: Mediating Role of Inclusion | International Journal of Social Sciences and Entrepreneurship IJSSE
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