Bahria University

ENGR. INSIYA ABBAS

PERSONAL INFORMATION
Email	insiyaabbas.bukc@bahria.edu.pk
Phone Ext.	+92219924002-6
Research Areas / Expertise	Management Sciences, Green HRM, Leadership Studies

Publications

Journals

• Impact Factors on Internal Audit Quality of Businesses the Case Study of Karachi Pakistan | Journal of Accounting and Finance in Emerging Economies
• Impact of Microfinance on Small and Medium Enterprise Growth: A Case Study of Pakistan | Journal of Contemporary Issues in Business and Government
• Factors Affecting the Online Hotel Reservation ? A Multiple Regression Analysis | Journal of Business and Social Review in Emerging Economies
• Examining the Influence of Reverse Logistics on Firm Performance: A Case Study from Karachi, Pakistan | Journal of Education and Social Studies
• Impact of Employer Branding, Social Media Marketing & EWOM on Consumer Online Purchase Intention with Mediation of Brand Trust | International Journal of Trends Innovations In Business Social Sciences
• Exploring the Interplay of Innovation Climate, Entreprenurial Leadership & Employee Innovative Behaviour | Sustainable Business Management Review
• Factors Of Bloom Taxonomy And Academic Achievement: The Mediating Role Of Student’s Self-Efficacy Using Online Platforms During COVID-19 | Kurdish Studies
• ChatGPT Genesis: An Analytical Exploration through Systematic and Bibliometric Review | Remittances Review

Conferences

• (Proceeding Paper) Impact of Digital Marketing on Consumer Purchase Intention of Apparel Items | PRESENTER: 3RD INTERNATIONAL RESEARCH CONFERENCE ON FUTURE BUSINESS STRATEGIES AND TECHNOLOGY
• Islamic Banking & It's Impact on Economic Factors of Pakistan | 3RD INTERNATIONAL RESEARCH CONFERENCE ON FUTURE BUSINESS STRATEGIES AND TECHNOLOGY (FBST)
• Factors Affecting The Online Hotel Reservation - A Multiple Regression Analysis | Emerging Challenges for Organisations In Developing Economies ECODE III - 2022
• Covid-19 and Effective Learning – A Case from Karachi, Pakistan | 2nd International Conference CBER SESS IBA
• Impact of Social Media Marketing On Consumer-Based Brand Equity | International Conference on Innovative Trends in Business & Technology
• Organizational Justice and its Role in Predicting Job Performance – A Case of Public Sector Institution of Karachi | 3rd International Conference on Global Sustainable Development: Challenges and Solutions - 2022 by Dadabhoy Institute of Higher Education (DIHE), Sindh Institute of Science and Technology (SMIT), Medgar Evers College, City University of New York, and LSi Business School, Cambodia
• Role of Succession Planning Practices in Sustainability of Small Medium Enterprises: A view of Individual and Firm-Level outcomes in the time of COVID 19 | 3rd International Research Conference On Business And Management IRCBM2022 Business Opportunities and Challenges for Emerging Economies in the Covid-19 Era
• Impact of Social Media Marketing On Consumer-Based Brand Equity | 3rd International Conference on Innovative Trends in Business & Technology (iCITBT 2022)
• Role of Succession Planning Practices in Sustainability of Small Medium Enterprises: A view of Individual and Firm-Level outcomes in the time of COVID 19 | 7th KASBIT International Conference on Multidisciplinary Research (KICMR) 2023
• Cryonism, Nepotism, Favourism & Performance: Moderating Role of Paternalistic Leadership | ICRPE 2023 JINNAH UNIVERSITY
• Title: The relationship between Leader-Human Capital and Innovative Performance: The mediating role of Absorptive Capacity in Textile manufacturing industry of Karachi, Pakistan | 8th KASBIT International Conference on Multidisciplinary Research (KICMR) 2024 at KASBIT