DR. JACQUELINE ISMAT
| PERSONAL INFORMATION | |||
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| jacqueline.bukc@bahria.edu.pk | |||
| Phone Ext. | +92219924002-6 | ||
| Research Areas / Expertise | Marketing | ||
| QUALIFICATION | |||
| Degree | Passing Year | Majors | University |
| PhD | 2025 | Marketing (Consumer & Market Analysis) | Universiti Utara Malaysia |
| M.S | 2013 | Marketing | SZABIST |
| MBA | 2005 | Marketing | BAHRIA UNIVERSITY |
| BA | 2002 | APPLIED MATHEMATICS, ECONOMICS, GEOGRAPHY | GOVT. P.E.C.H.S College |
| INTERMEDIATE | 1999 | PRE-ENGINEERING | GOVT. P.E.C.H.S College |
| MATRICULATE | 1996 | SCIENCE | ST. JUDES HIGH SCHOOL |
| TEACHING EXPERIENCE | |||
| Designation | From | To | Organization |
| Senior Assistant Professor | 01-Sep-2006 | Present | Bahria University |
| Visiting faculty | 01-Feb-2025 | 31-Jul-2025 | Institute of Business Management/ IoBM |
| Visiting faculty | 01-Sep-2016 | 31-Dec-2016 | Indus Valley School of Art & Architecture/ IVS |
Publications
Journals
- Effectiveness of Television Advertising on Consumer Perception of Packaged Milk | Global Management Journal for Academic & Corporate Studies
- Impact of Social Media Marketing on Consumer Based Brand Equity | Journal of Marketing Strategies
- Breaking The Skepticism Barrier: A Dual-Mediation Framework of Credibility and Value in Digital Marketing | Pakistan Journal of Social Science Review
- Marketing Green Trust: The Role of Eco-Influencers and Transparent Branding in Driving Sustainable Purchase Intention | Journal of Management Science Research Review
- From Digital Touch points to Devoted Users: How FinTech Experiences Shape Brand Loyalty in Pakistan’s Emerging Financial Ecosystem | Dialogue Social Science Review
- Linking Perceived Brand Authenticity, Consumption Values, and Social Media Marketing on Consumer Inspiration to Purchase Masstige Fashion Brands | Journal of Management World
- Integrating Marketing Capabilities, Human Agility, and Financial Efficiency: A Moderated-Mediation Model of Firm Performance and Competitive Advantage | JOURNAL OF POLITICAL STABILITY ARCHIVE
Conferences
- The Impact of Online Store Environment Cues on Purchase Intention of Millennials in Pakistan: Trust and Perceived Risk as a Mediator | 6th International Social Sciences and Business Research Conference BELGIUM
