DR. KAENAT MALIK
| PERSONAL INFORMATION | |||
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| kaenatmalik.bukc@bahria.edu.pk | |||
| Phone Ext. | +92219924002-6 | ||
| Research Areas / Expertise | Human resources, employer branding, leadership, AI in Hr | ||
| QUALIFICATION | |||
| Degree | Passing Year | Majors | University |
| PhD | 2022 | HRM | PAF-KIET |
| MBA | 2013 | Finance and HRM | PAF-KIET |
| B.Com | 2010 | Finance | Karachi University |
| TEACHING EXPERIENCE | |||
| Designation | From | To | Organization |
| Associate Professor | 09-Aug-2025 | Present | Business Studies, Bahria University |
| Senior Assistant Professor | 13-Feb-2023 | 09-Aug-2025 | Business Studies, Bahria University |
| Assistant Professor | 01-May-2022 | 01-Mar-2023 | PAF-KIET |
| Lecturer | 27-Aug-2014 | 01-May-2022 | PAF-KIET |
Publications
Journals & Conferences
- The Role of AI-Driven Personalization in Enhancing Customer Experience and Purchase Intentions: Exploring the Impact of Consumer Data Privacy Concerns | Al Qantara Journal
- Winning Customer through Green Marketing: Examining How and When Green Marketing Affects Green Purchase Intention | Al Qantara Journal
- Contractual Workforce Dilemma: The Intersection of Wage Violations and Sustainable Business Growth in Pakistan’s Textile Sector | Al Qantara Journal
- Impact of Tangible Resources and Human Resources AI Driven Capabilities on Innovative Behavior: Exploring the Moderating Role of Digital Leadership among Supply Chain Professionals | Al Qantara Journal
- THE MEDIATING ROLE OF EMPLOYER BRANDING BETWEEN EMPLOYEE SATISFACTION AND TALENT MANAGEMEN | IBT Journal Of Business Studies
- NAVIGATING AI IN THE REAL WORLD: TRANSFORMATIONS, REGULATIONS, AND CHALLENGES | Policy research journal
- Impact of Servant Leadership on Job Performance with Mediating Role of Trust and Moderating Role of Power Distance: A Case of Hospitals in Pakistan | Market Forces
- Impact Of Leader Emotional Intelligence On Work Engagement; Mediatory Role Of Employees’ Conflict Behavior | Journal of Positive School Psychology
- Work-Family Conflict, Emotional Exhaustion, And Supervisor Support: Effects On Employee Performance | Journal of Namibian Studies
- Ambidextrous Leadership and Entrepreneurial Orientation: A Dual-Path Strategy for Enhancing Operational Performance in Pakistan's Pharmaceutical Sector | Sefarad
