Bahria University

Discovering Knowledge

DR. KAENAT MALIK

PERSONAL INFORMATION
Email kaenatmalik.bukc@bahria.edu.pk
Phone. Ext. +92219924002-6
Research Area Human Resource
Number of Publications 12
QUALIFICATION
DEGREE PASSING YEAR MAJORS UNIVERSITY
TEACHING EXPERIENCE
DESIGNATION FROM TO ORGANIZATION

Publications

Journals & Conferences

  • The Role of AI-Driven Personalization in Enhancing Customer Experience and Purchase Intentions: Exploring the Impact of Consumer Data Privacy Concerns | Al Qantara Journal
  • Winning Customer through Green Marketing: Examining How and When Green Marketing Affects Green Purchase Intention | Al Qantara Journal
  • Contractual Workforce Dilemma: The Intersection of Wage Violations and Sustainable Business Growth in Pakistan’s Textile Sector | Al Qantara Journal
  • Impact of Tangible Resources and Human Resources AI Driven Capabilities on Innovative Behavior: Exploring the Moderating Role of Digital Leadership among Supply Chain Professionals | Al Qantara Journal
  • THE MEDIATING ROLE OF EMPLOYER BRANDING BETWEEN EMPLOYEE SATISFACTION AND TALENT MANAGEMEN | IBT Journal Of Business Studies
  • NAVIGATING AI IN THE REAL WORLD: TRANSFORMATIONS, REGULATIONS, AND CHALLENGES | Policy research journal
  • Impact of Servant Leadership on Job Performance with Mediating Role of Trust and Moderating Role of Power Distance: A Case of Hospitals in Pakistan | Market Forces
  • Impact Of Leader Emotional Intelligence On Work Engagement; Mediatory Role Of Employees’ Conflict Behavior | Journal of Positive School Psychology
  • Work-Family Conflict, Emotional Exhaustion, And Supervisor Support: Effects On Employee Performance | Journal of Namibian Studies
  • Ambidextrous Leadership and Entrepreneurial Orientation: A Dual-Path Strategy for Enhancing Operational Performance in Pakistan's Pharmaceutical Sector | Sefarad


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