Bahria University

DR.HAYAM QAYYOUM

PERSONAL INFORMATION
Email	hayam.buic@bahria.edu.pk
Phone Ext.	9259500 Ext1539
Research Areas / Expertise	Artificial Intelligence Digital, Visual and Human right’s Communication, Film.

Publications

Journals

• NEED FULFILLMENT OF AUDIENCE BY ART HOUSE FILMS | Journal of Critical Reviews
• MEASURING MEDIA LITERACY AMONG YOUTH IN PAKISTAN | Journal of Critical Reviews
• SOCIAL MEDIA AND STUDENTS ACADEMIC LIFE A CASE STUDY OF PUNJAB COLLEGES IN PAKISTAN | Journal of Critical Reviews
• EXPOSURE TO JUVENILE-BASED CRIME REENACTMENT PROGRAMS; A STUDY OF PERCEIVED PARENTAL STRESS | JOURNAL OF MEDIA STUDIES
• Association of Print Media Agenda and Policy Agenda on International Relations of Pakistan with USA | GLOBAL SOCIAL SCIENCES REVIEW (GSSR)
• A Speech Act Analysis of the Speech of Nawaz Sharif Ex-Prime Minister of Pakistan | Multicultural Education
• Examining Print Media Agenda and Newspaper Readers Agenda on International Relations Issues of Pakistan | Orient Research Journal of Social Sciences
• Audience Analysis On Controversial Issues In Talk Shows Of News Channels Of Pakistan | Webology
• Examining the Cultivating Effect of Social Issue Based Dramas on Women of Pakistan | Human Nature Journal of Social Sciences
• Examining Pre and Post-Elections 2018 Imran Khan Popularity Frames in Newspapers of Pakistan | Journal of Peace, Development and Communication
• Agenda Setting between Media and Audience on Foreign Policy of Pakistan | Human Nature Journal of Social Sciences
• RANKING OF IMRAN KHAN POPULARITY IN PAKISTAN MEDIA | Pakistan Journal of Social Research
• Framing of Child Sexual Abuse Cases in Print Media of Pakistan | Human Nature Journal of Social Sciences
• Inter-Media Agenda Setting of Twitter and Traditional Media on Pakistan Budget2019 | Online Media & Society
• RANKING OF ECONOMIC ISSUES OF PAKISTAN: PRINT MEDIA AND AUDIENCE PERSPECTIVE | Journal of Media Studies
• Role of Media in enhancing Pro-Environmental Knowledge, Attitude and Behavior | Journal of Development and Social Sciences
• Gender Differences in Binge-Watching by Teenagers: A Uses and Gratification Analysis | PERTANIKA JOURNAL OF SOCIAL SCIENCES & HUMANITIES
• ANALYZING THE IMPACT OF CENSORSHIP ON JOURNALISTIC PRACTICES: THE CASE OF PAKISTAN | Pakistan Journal of Social Research
• Analyzing the Effects of Binge-Watching on Spousal Relationships | Journal of Peace Development and Communication
• Digital Media and Artificial Intelligence in Education: A Smart Pedagogy Approach | Metallurgical and Materials Engineering
• Performing Leadership: Discourse Analysis of Politician's Twitter Posts on Women's Day | Annual Methodological Archive Research Review
• Audiences’ Perception’s Analysis of Gen-Ai in Science Fiction Films | Journal of Educational Research amp Social Sciences Review JERSSR
• BETWEEN THE LINES: EXPLORING PRINT MEDIA JOURNALISTS PROFESSIONAL PERCEPTION | Journal of Media Horizons

Conferences

• Print Media Agenda on Foreign Policy of Pakistan and Impact on Society" | Role of Media in Poverty Alleviation and Promoting Social Justice ,AMCP-BUKC international Conference Karachi
• Women Academicians and Nation-Building | CGSS Online Conference on “Women in Academia” Islamabad
• Need Fulfillment of Audience from Art House Films | Role of Media in Poverty Alleviation and Promoting Social Justice AMCAP-BUKC
• Integrating artificial intelligence and sustainability in Media and Communication | Integrating innovation and sustainability across discipline
• Policy Framework for AI transformation in Pakistan | Women Leader Summit