Bahria University

Discovering Knowledge

DR. FARRUKH SHAHZAD

Faculty Photo
PERSONAL INFORMATION
Faculty Photo
Email Farrukh.buic@bahria.edu.pk
Phone Ext. 9260002 Ext1515
Research Areas / Expertise Media Effects, Political Communication, Strategic Communication, Climate Communication
QUALIFICATION
Degree Passing Year Majors University
PhD 2021 Media Studies Bahria University, Islamabad
MS 2010 Media & Communication Deakin University
TEACHING EXPERIENCE
Designation From To Organization
Assistant Professor 01-Jul-2021 30-Jun-2024 Bahria University Islamabad
Senior Lecturer 01-Jul-2015 30-Jun-2021 Bahria University Islamabad
Associate Professor 24-Aug-2015 Present Bahria University

Publications

Journals & Conferences
  • Analysing Inter-Media Agenda Setting Influence between Social Media and Electronic Media; a Perspective from Pakistan | Journal of Peace Development & Communication
  • Visual Content Analysis of Victimhood in Conflicts in Kashmir and Yemen | Asian Journal of International Peace and Security
  • Agenda-Building Function of Twitter: Exploring Rehashing of Political Tweets in News Channels of Pakistan | Global Mass Communication Review
  • Relationship between Social Factors and Students' Self-Efficacy in Choosing Media Studies: A Case Study of Female Students | Global Mass Communication Review
  • AMERICAN CONDUCT TOWARDS NORTH KOREA: REALIST ANALYSIS OF CLINTON AND BUSH ADMINISTRATION | Global Political Review
  • STRATEGIC UNCERTAINTY IN INDIAS NUCLEAR DOCTRINE: COLLUSIVE THREAT, IMPLICATIONS FOR PAKISTAN | Global Political Review
  • GREAT POWERPLAY IN THE INDIAN OCEAN: IMPLICATIONS FOR THE REGION | Global Political Review
  • SOCIAL RESPONSIBILITY OF MEDIA IN PAKISTAN: EXPLORING THE AUDIENCE PERCEPTION | Global Mass Communication Review
  • INDIA'S CLAIM FOR PACIFISM & ARMS MODERNIZATION: CHANGING POSTURES AND OUTCOMES FOR PAKISTAN | Global Political Review
  • Media and Human Rights: A Study of the Kashmir Conflict in the Indian Press | Journal of Peace Development and Communication
  • Impact of Islamabad Traffic Police FM Radio in Adoption of Road Safety Measures among Drivers | Global Mass Communication Review
  • Analyzing the State of Digital Information Warfare Between India and Pakistan on Twittersphere | Sage Open
  • A Classification Framework for Analyzing the War and Peacemaking Potential of News Media in Pakistan | Journal of Asian and African Studies
  • An Analysis of Taliban Conflict in daily Dawn during Three Regimes in Pakistan | Journal of Peace, Development and Communication
  • Framing of Israel and Palestine Conflict in RT news, Al-Jazeera, CNN & BBC News | Global Digital & Print Media Review (GDPMR)
  • Analyzing Social Media And Traditional Media Coverage Of Elections 2018 In Pakistan | Migration Letters
  • Afghan Migration Coverage Of 2023: An Analysis From Pakistan | Migration Letters
  • Attribute Inter-Media Agenda Setting Of Political Actors During Election Time In Pakistan | Migration Letters
  • Influence of User-Generated Online Content in Promoting Tourism In Pakistan: Testing the Theory of Planned Behaviou. | Media and Communication Review
  • Analyzing problematic information in the political discourse in Pakistan: The case of Twitter | Global Social Sciences Review
  • Psychological Effects of Violence in Media Content on Children: A Study of Parents Perception | Media and Communication Review
  • Analyzing the Media Framing of Polio Disease Eradication Campaigns in Pakistan | Global Social Sciences Review
  • ICTs for Climate Resilience and Rural Development in Pakistan: Bridging Digital Divides for Inclusive Innovation | Media and Communication Review
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