AISHA SHAIKH
| PERSONAL INFORMATION | |||
|
|
|||
| aishashaikh.bukc@bahria.edu.pk | |||
| Phone Ext. | 02199240002 | ||
| Research Areas / Expertise | Digital Marketing, AI, and Social Media Marketing | ||
| QUALIFICATION | |||
| Degree | Passing Year | Majors | University |
| BBA | 2018 | Marketing | Bahria University |
| MBA | 2020 | Marketing | Bahria University |
| PhD Scholar | 2027 | AI and Marketing | UoK |
| TEACHING EXPERIENCE | |||
| Designation | From | To | Organization |
| Senior Lecturer | 18-Jan-2023 | Present | Bahria University |
| Visiting Faculty | 01-Jul-2021 | 30-Dec-2022 | Bahria University |
| Digital Marketing Executive | 18-Jul-2018 | 11-Mar-2020 | PIA |
| Research Analyst | 13-Aug-2016 | 28-Feb-2020 | Managing Content |
Publications
Journals
- Unpacking The Moderating Role Of Customer Satisfaction In The Relationship Between Perceived Value And Brand Loyalty: Insights From Pakistans Hotel Industry | Journal of Positive School Psychology
- The Role of Cognitive Flexibility in Adapting to Climate Change: AIDriven Educational Strategies for Developing Adaptive Thinking | The Critical Review of Social Science Studies
- The Role of Artificial Intelligence in Personalizing Social Media Advertising | International Journal of Trends and Innovations in Business & Social Sciences
