Bahria University

AYESHA KHAN

PERSONAL INFORMATION
Email	ayeshakhan.bukc@bahria.edu.pk
Phone Ext.	03333207546
Research Areas / Expertise	Human Resource Management

Publications

Journals

• Impact of Foreign Capital Inflows on Household Savings in Pakistan | EJBMR, European Journal of Business and Management Research
• The influence of consumption modes and consumers’ emotions on repurchase intention while considering the branded clothes | IJRDO - Journal of Business management
• Determinants of Private Savings: A Case of Pakistan from 1990 to 2019 | European Academic Research
• Factors Affecting Consumer Buying Behavior For Electronic Notebook | EJBMR, European Journal of Business and Management Research
• Factors Disturbing Stock Worth Variability of Sugar Segment of Pakistan | International Journal of Research Publications (IJRP)
• Impact Of CPEC On Socio-Economic Development of Pakistan | International Journal of Research
• Credit Risk Management and Commercial Banks’ Profitability in Pakistan | Journal of Economic Studies and Financial Research
• Impact of Perks on Employees Turnover | Journal of Economic Studies and Financial Research
• The Impact of Partial Diversification on Brand Image for Clothing | Journal of Economic Studies and Financial Research
• A Critical Evaluation of Employee Satisfaction: A Case Study on Pharmaceutical Industry | Indus Journal of Management Sciences (IJMS)
• Impact Factors on Internal Audit Quality of Businesses the Case Study of Karachi Pakistan | Journal of Accounting and Finance in Emerging Economies
• Sports Tourism and its Impact on Economic Growth of a Developing Nation | Sustainable Business and Society in Emerging Economies
• Impact of Microfinance on Small and Medium Enterprise Growth: A Case Study of Pakistan | Journal of Contemporary Issues in Business and Government
• Examining The Nexus Between Social Media Influencers And Customer Purchase Intention: A Multi Regression Approach | Webology
• The Factors Affecting The Lower Income Class Of Sindh, Pakistan | webology (Social Sciences)
• Impact of Paternalistic Leadership on Employee Psychological Wellbeing in the Era of Covid 19 Pandemic with Moderating Effect of Sustainable HR Practices | multicultural Education
• Factors Affecting the Online Hotel Reservation ? A Multiple Regression Analysis | Journal of Business and Social Review in Emerging Economies
• Impact of Social Media Marketing on Consumer-Based Brand Equity | Journal of Marketing Strategies
• Role of Islamic Banking in Economic Growth of Pakistan | Journal of Accounting and Finance in Emerging Economies
• Examining the Factors Affecting Customer Satisfaction for a Restaurant – A Multi Regression Approach | Journal of Policy Research
• Effects of E-Procurement on Supply Chain Management in the Modern Era | INTERNATIONAL JOURNAL OF SOCIAL SCIENCES AND ENTREPRENEURSHIP (IJSSE)
• IMPACT OF E-PROCUREMENT ON PROCUREMENT PRACTICES AND PERFORMANCE EFFICIENCY-A STRUCTURAL EQUATION MODELING APPROACH | Journal of Islamic Countries Society of Statistical Sciences
• The Nexus Between Digital Marketing and Consumer Purchase Intention of Apparel Items – A Multi-Regression Approach | Pakistan Journal of Social Research
• Succession Planning Practices In Sustainability Of Small Medium Enterprises: Overview Of Individual & Firm-Level Outcomes In Time Of COVID-19 | Journal of Positive School Psychology
• Investigating the Influence of Economic and Financial Factors on the Share Market | Journal of Contemporary Macroeconomic
• Spiritual Intelligence in Education Exploring the Impact of Teachers' Spiritual Intelligence on Student Satisfaction in Higher Education Using Dyad Analysis | Siazga Research Journal
• Factors Of Bloom Taxonomy And Academic Achievement: The Mediating Role Of Student’s Self-Efficacy Using Online Platforms During COVID-19 | Kurdish Studies

Conferences

• Factors Affecting the Adoption of Branch less Banking in Pakistan | 2nd International Conference on Innovative Trend in Business Technology (iCITBT) organized by Innovative Knowledge Sharing Platform (iKSP)
• To Stay or Leave Pakistan: A Critical Query for Youth | 2nd International Conference on Innovative Trend in Business Technology (iCITBT) organized by Innovative Knowledge Sharing Platform (iKSP)
• Impact of Sports Tourism on Economic Growth of a Developing Nation: A Case Study of India | 1st International Conference organized by Centre for Business and Economic Research (CBER) at Institute of Business Administration (IBA), Karachi
• Islamic banking and its impact on economic growth of Pakistan | 3rd international virtual research conference on future business strategies and technology (FBST)
• Impact of Digital Marketing on Consumer Purchase Intention of Apparel Items | 3rd international virtual research conference on future business strategies and technology (FBST)
• Factors Affecting the Online Hotel Reservation – A Multiple Regression Analysis | 3rd International Conference on Emerging Challenges for Organization in Developing Economies 2022 organized by Bahria University, Pakistan
• Organizational Justice and its Role in Predicting Job Performance – A Case of Public Sector Institutions of Karachi | 3rd International Conference on Global Sustainable Development: Challenges and Solutions” organized by Dadabhoy Institute of Higher Education and Sindh Institute of Management Technology, Pakistan
• Covid-19 and Effective Learning- A case from Karachi Pakistan | 2nd International Annual Conference “Development: Discourses and Critiques” organized by School of Economics and Social Sciences, Institute of Business Administration, Pakistan