Bahria University

Discovering Knowledge

DR. MUHAMMAD ASHFAQ

Faculty Photo
PERSONAL INFORMATION
Faculty Photo
Email Ashfaq.bukc@bahria.edu.pk
Phone Ext. 0219924002-388
Research Areas / Expertise Media Content Analysis, Digital Journalism, Impact of Social Media.
QUALIFICATION
Degree Passing Year Majors University
PhD 2019 Media Studies The Islamia University of Bahawalpur
MS 2014 Media & Communication Studies International Islamic University Islamabad
MSc 2011 Media & Communication Studies International Islamic University Islamabad
TEACHING EXPERIENCE
Designation From To Organization
Senior Assistant Professor 23-Sep-2022 Present Department of Media Studies, Bahria University, Karachi Campus
Head of the Department / Assistant Professor 02-Sep-2019 21-Sep-2022 Foundation University Islamabad
Visiting Faculty 01-Jan-2014 01-Jan-2019 National University of Science & Technology (NUST)

Publications

Journals & Conferences
  • Journalism as a profession: An examination of the cognitive dimension of professionalism | SEARCH Journal of Media and Communication Research
  • The Framing of Covid-19: A Qualitative Analysis of Op-Ed Pages | Journal of ISOSS
  • New media and political protest: Framing analysis of news content on Twitter | Asian Journal of Comparative Politics
  • New Media and Journalism: Assessing the Twitter using Patterns of Journalists | Mediaciones Sociales
  • Investigating Media Literacy level of University Students: A Comparative Survey | Journal of Peace, Development and Communication
  • Framing of Armed Conflicts between the Two Nuclear States of South Asia | Medijska istraživanja (Media Research): Croatian journal for journalism and the media
  • Content Analysis of Frames Used in Op-Ed Coverage of Armed Conflicts between Pakistan and India | Plaridel: A Philippine Journal of Communication, Media, and Society
  • Facebook Use and Depression: Testing the Role of Social Comparison as a Moderator | Journal of Peace, Development and Communication
  • Conglomerates in Pakistani Media Industry: Exploring the Effects of Non-Journalistic Ownership of Media Companies | Global Regional Review
  • Conflict among Media Houses in Pakistan: An Exploratory Study of Major Factors | Journal of Social Sciences & Humanities
  • Framing of Culture: A Comparative Study of Modern Values and Traditional Values Presented in Pakistani Dramas | Journal of Journalism Media Science Creative Arts
  • Framing practices: Analysis of editorial coverage of Post-Pulwama Indo-Pak conflicts | Media and Communication Review
  • Homicide-suicide cases during the COVID-19 lockdown in Pakistan: content analysis of newspaper reports | International Review of Psychiatry
  • Education in Flux: Examining Student Learning through the Lens of Digital Media in the Covid-19 Era | Global Educational Studies Review
  • Narrative Building by Baloch Separatist on X: A Thematic Analysis | Global Mass Communication Review
  • Framing analysis of Indian Muslims in Bollywood movies | Media and Communication Review
  • Normative Examination of Journalistic professionalism in Pakistan | Media and Communication Review
  • Impact of Visual and Digital Literacy on the Performance of Women entrepreneurs | Mediaciones Sociales
  • Digital Literacy and Women’s Entrepreneurial Success in Pakistan: a Study on Information, Computer and Media Skills | Hawwa: Journal of Women of the Middle East and the Islamic World
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