Bahria University

DR. MUSTAGHIS UR RAHMAN

PERSONAL INFORMATION
Email	mustaghis.bukc@bahria.edu.pk
Phone. Ext.	03022756876
Research Areas/Areas of expertise	Management: Strategic Management, Organizational Development, Marketing Management, Supply Chain Management, NGO Management and Sustainability

QUALIFICATION
DEGREE	PASSING YEAR	MAJORS	UNIVERSITY
TEACHING EXPERIENCE
DESIGNATION	FROM	TO	ORGANIZATION

Publications

Journals & Conferences

• “Partners in Development: Three Sectors of Society; State, Business and NGO” | Journal of Independent Studies and Research, (JISR) ,
• “Dynamics of NGOs: Pakistan’s Perspective" | ”Journal of Social Sciences and Humanities, ISSN 0257-4276 . “Y Category”
• “Public Private Partnership for Social Development: A South Asian Perspective” | International Journal of Applied public-Private Partnerships ISSN: 1742-2715,Indexed International”
• “Indigenous Resource Mobilization for the Civil Society Organizations: A South Asian Perspective”, | Journal of Social Sciences and Humanities, ISSN 0257-4276 “Y Category”
• “Management Perspective of Public, Private and NGO Sectors” | Journal of Independent Studies and Research (JISR), ISSN: 1727-8309,, . http://www.jisr.szabist.edu.pk “Y Category
• "Water Scarcity in Lyari Town –Real or Manmade: A Case Study” | Journal of Independent Studies and Research (JISR), ISSN: 1998- 4162 “Y Category”
• NGO Management and Operation: A South Asian Perspective, | Journal of Health Management ,ISSN: 0972-0634 ISSN: 0973-0729 (Online) 233-236.Sage Publications, India http://jhm.sagepub.com. “Thompson Scientific Indexed”.
• “Devolution of Power: Impact Assessment on Primary Education” | Journal of Independent Studies and Research (JISR), ISSN: 1998- 4162, . http://www.jisr.szabist.edu.pk “Y Category”
• "Women Entrepreneurship development; a source of socio-economic development” | Journal of Social Sciences and Humanities, ISSN 0257-4276 , Faculty of AArts, University Of Karachi, 35 – 46. “Y Category”
• “Gender in Management in the Pakistani Market” Pakistan | Journal of Gender Studies, Department of Women Study, University of Karachi, ISSN: 2072 0394, . “X Category”
• “Credibility Perception of Viewers and Brand Equity: A CCase Study of Private News Channels in Karachi” | Journal of Independent Studies and Research (JISR-MSSE), ISSN: 1998-4154, . http://www.jisr.szabist.edu.pk “Y Category”
• “Determinants of Choice for Dining Out to Fast Food and Traditional Food” | Journal of Independent Studies and Research (JISR-MSSE), ISSN: 1998-4154, . . http://www.jisr.szabist.edu.pk “Y Category”
• “Consumer Perceptions of Green Products: A Survey of Karachi” | Journal of Independent Studies and Research (JISR-MSSE), ISSN: 1998- 4154, http://www.jisr.szabist.edu.pk “Y Category”
• SBP Home Remittance Policies and its Effect in Pakistan: A Study of the last ten years (2001-2010)” | Journal of Independent Studies and Research (JISR-MSSE), ISSN: 1998- 4154,. http://www.jisr.szabist.edu.pk “Y Category”
• “CCBs Contribution in Health Sector to the People of Sindh: Mirpurkhas& Hyderabad”, | Interdisciplinary Journal of Contemporary Research in Business, An UK based journal, 968 – 990 http://journal-archieves22.webs.com/968-990.pdf “Indexed International”
• “Where there’s a will; there’s a way: The Supply Chain of Marvi Project, HANDS”, | South Asian Journal of Business and Management Cases Sage Publications, Los Angeles, London, New Delhi, Singapore, Washington DC. “Indexed International”
• "Selling spirituality in advertisements: Mixing sacred with profane” | Journal of Independent Studies and Research (JISR-MSSE), ISSN: 1998- 4154, http://www.jisr.szabist.edu.pk “Y Category”
• “Study of retention issues in Banking Industry ofPakistan: Case of HabibMetro Bank and Soneri Bank”. | Journal of Independent Studies and Research (JISR-MSSE), ISSN: 1998- 4154, http://www.jisr.szabist.edu.pk “Y Category”
• “Perceived Behavioral Control and its Impact on Entrepreneurial Inclination of Non-Business (Engineering) Students: An Interpretative Study in Karachi”. | Journal of Independent Studies and Research (JISR-MSSE), ISSN: 1998- 4154, http://www.jisr.szabist.edu.pk ‘Y Category’
• “Vanity as mediator in relationship between personality trait and compulsive buying behavior” | Research Journal of Management Sciences, India. 12-21www.isca.in, www.isca.me “Indexed International
• “FFC’s Community Empowerment Initiatives Towards Sustainability: A Case Study” | South Asian Journal of Business and Management Cases, ISSN 2321-0303 Sage Publications, Los Angeles, London, New Delhi, Singapore, Washington DC. http://www.sagepub.com/journals/Journal202129“Indexed International”
• “Influence of Idealized Models on Purchasing Behavior in Pakistan” | Pakistan Journal of Psychological Research (PJPR), Quaid-e-Azam University, Islamabad,.http://www.pjprnip.edu.pk/pjpr/index.php/pjpr “X Category”
• “Effectiveness of Support Policies for the SMEs in Pakistan: An Empirical Study of Karachi Based SMEs” | Pakistan Business Review,. , CBM, http://iobm.edu.pk/wp-content/uploads/2015/03/PBRJan2015.pdf “X Category”
• “Entrepreneurship Role of Universities In Development In Sindh: An Exploratory Survey” | Amity Business Journal, , Amity Business School, Lucknow, India. www.amity.edu/abs/Vol%209%20no%202.pdfIndexed International”
• “Channel Switching Behavior From Traditional Grocery Stores to Branded Grocery Chains in Karachi” | Journal of Independent Studies and Research (JISR-MSSE), ISS SN: 1998- 4154, http://www.jisr.szabist.edu.pk ‘Y Category’
• “Do Taglines have a positive impact on building the brand perception?”: A Case Study on Kit Kat" | IBT Journal of Business Studies (JBS) ‘Y Category’
• “Corporate Citizenship Consideration at IMCL: A Case Study”, | South Asian Journal of Business and Management Cases, ISSN 2321-0303 Sage Publications, Los Angeles, London, New Delhi, Singapore, Washington DC. P-62-71 http://www.sagepub.com/journals/Journal202129 “Indexed International”.
• “Preference determinants for soft drinks brands: An empirical study of Karachi market through mall intercepts method” | GMJACS Bahria University. ‘Y Category’
• “Using “Beyond the Quick Fix model” identify the challenges of PTCL and suggest as OD consultant for the development of this organization” | International Journal of Experiential Learning & Case Studies
• “Living in Line with the UNGC Principles: A Hinopak way of Doing Business”, | South Asian Journal of Business and Management Cases, ISSN 2321-0303 Sage Publications, Los Angeles, London, New Delhi, Singapore, Washington DC. http://www.sagepub.com/journals/Journal202129 http://bimc.sagepub.com. “Indexed International”.
• “Participatory Irrigation Management in Sindh, Pakistan”. Book Chapter | Cases in Magement, Allied Publishers, Delhi, Edited Book by Sahay, Stough and Sardana.
• Book Chapter “NGO Management: Sustainability is the Outcome of Effective Management”, | Cases in Management, Allied Publishers, Delhi, Book Edited by Sahay, Stough and Sardana.
• HRM Practices and Their Impacts on the Perceived Performance of SME’s Operating in Karachi” | Pakistan Business Review, IoBM, Karachi. “X Category”
• Role of visual merchandising, sensational seeking and collectivism in consumer’s impulsive behavior at shopping-mall environment in Karachi”. | Journal of Psychological Research (PJPR) , “X Category”, Quaid-e- Azam University, Islamabad
• A Comparative Study of Customers Satisfaction of Microfinance in Sindh, Pakistan | GMJACS
• The Impact of Indulgence and Restrain cultural dimension on Brand equity | GMJACS, Bahria University
• Impact of fiscal and monetary policies on stock market performance: An empirical study of Pakistan stock exchange | Journal of Finance & Economics Research
• Creating Synergy through Balanced Score Card (BSC) to achieve Organizational Strategic Objectives | GMJACS, Bahria University
• The Role of the Transformational Leadership Style of Accounting Professionals towards Subordinates? Performance, OCB and Innovation Mediating Effect of Integrity and Thriving? | Journal of Entrepreneurship Management and Innovation (JEMI)
• Striving Towards Environmental Sustainability: How Natural Resources, Human Capital, Financial Development and Economic Growth Interact with Ecological Footprint in China? | Environmental Science and Pollution Research
• ?Developing Factors of Sustainable Purchase Intentions of Luxury Brands Mediated by Power Distance Beliefs | International Journal of Innovation, Creativity and Change (IJICC)
• ?The Role of ?Individual level Collectivist Values? (ILCV) in Measuring Impact on Brand Loyalty? | Pakistan Business Review, IoBM, Karachi
• ?Validity of Random Walk Hypothesis and Technical Analysis on Pakistan Stock Market?. | GMJACS, Bahria University
• Unlocking employees resilience in turbulent times: the role of spiritual leadership and meaning | Continuity Resilience Review Emerald Insight
• Maintaining Business Ethics during COVID-19 Pandemic in Globalized World: A Comparison of Ethical Theories and Future Research Perspective | Journal of Economic Impact
• Determinants of Impulsive Buying Behavior: An Empirical Analysis of Consumers’ Purchase Intentions for Offline Beauty Products | Nurture
• Social inclusive approach by developing women entrepreneurship: A Nestle’s way of creating shared values in Pakistan | International Journal of Experiential Learning Case Studies IJELCS