SYEDA TOOBA SALEEM
| PERSONAL INFORMATION | |||
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| Syedatoobasaleem.bukc@bahria.edu.pk | |||
| Phone Ext. | +92219924002-6 | ||
| Research Areas / Expertise | Marketing, Green Marketing, SCM, Consumer Behavior, Management, Social Media Marketing, AI, Supply Chain Resilience, Digital Marketing, Branding, Leadership styles, Sustainability, Green SCM, and Green Wash etc. | ||
| QUALIFICATION | |||
| Degree | Passing Year | Majors | University |
| MBA/M.Phil | 2018 | Marketing & SCM | Iqra University, Karachi |
| BBA-H | 2015 | BBA-H | Iqra University, Karachi |
| TEACHING EXPERIENCE | |||
| Designation | From | To | Organization |
| Senior Lecturer | 01-Jul-2024 | Present | Bahria University Karachi Campus (BUKC) |
| Lecturer | 18-Feb-2021 | 30-Jun-2024 | Bahria University Karachi Campus (BUKC) |
| Adjunct Faculty | 01-Mar-2020 | 31-Aug-2020 | Dadabhoy Institute of Higher Education (DIHE) |
| Adjunct Faculty | 01-Jan-2019 | 31-Jan-2020 | KUBS-University of Karachi |
Publications
Journals
- Unpacking The Moderating Role Of Customer Satisfaction In The Relationship Between Perceived Value And Brand Loyalty: Insights From Pakistans Hotel Industry | Journal of Positive School Psychology
- AN EMPIRICAL STUDY OF EFFECTIVE LEADERSHIP STYLE AND GENDER BIASNESS | Journal of Academic Research for Humanities
- THE IMPACT OF AI-POWERED AGENTS ON BRAND RECOGNITION AND ITS IMPLICATIONS FOR BUSINESS PERFORMANCE | Russian Law Journal
