NAIMAH KHAN
| PERSONAL INFORMATION | |||
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| Naimah.buic@bahria.edu.pk | |||
| Phone Ext. | 9260002 ext1968 | ||
| Research Areas / Expertise | Marketing, Consumer Behavior, Omnichannel, Service Robots, Technology Adoption and Diffusion | ||
| QUALIFICATION | |||
| Degree | Passing Year | Majors | University |
| PhD Scholar | 2026 | Marketing/Consumer Behavior | Capital University of Science and Technology, Islamabad |
| TEACHING EXPERIENCE | |||
| Designation | From | To | Organization |
| Senior Lecturer | 13-Sep-2023 | Present | Bahria University E-8 Islamabad, Pakistan |
Publications
Journals & Conferences
- COVID-19 risk perception of travel destination development and validation of a scale | Sage Open
- Tourists' Expectations of Experience and Visit Intention in Smart Hospitality: A Moderated Mediation Model of Service Robots | Journal of innovative research in managment
- Beyond Linearity: A Moderated Mediated Model of Service Journey Quality with Symmetrical and Asymmetrical Approaches | Sage Open
- Fast Fashion Emerging-Market Approach-Consumer Consciousness of Services through the Paradoxical Lens of Empowerment | Journal of Innovative Research in Management Sciences
