Master of Business Administration (MBA)

                                   Road Map

Program Objective
The objective of Bahria University’s MBA program is to prepare future managers who can successfully meet the growing challenges of today’s dynamic business environment. The Curriculum focuses on the management processes, behavioral influences and effective decision making skills required for the success of present day organizations. The program provides a transforming experience to the students by building their strategic perspective that gives them the necessary tools and enables them to identify and capitalize on opportunities for success in real business environment.

Course Description

ACC 511 Accounting
Introduction to Accounting Cycle, Subsidiary Ledgers/Controlling Accounts, Cash and Bank, Completion of Accounting Cycle, Measuring Business Income and Financial Statements, Accounting for Accounts and Notes Receivable, Accounting for Method.

ECO 510 Economics
Introduction to Microeconomics, Economic System of Islam, Demand and Supply, Consumer Behavior, Behavior of the Firm, Market Structure, Distribution of National Output, National Income, Consumption and Savings, Investment, The Theory of Multiplier, Monetary Policy, Fiscal Policy, Inflation and Unemployment, Balance of Payments and Exchange Rate, International Trade.

MGT 510 Management
Introduction, Approaches to Management, Effective Decision Making, The Planning Process, Organizing for Action, Organizing Individuals, Human Resources, Coping with Change, Self Management, Group Dynamics, Communication, Motivation, Leadership, Concepts of Control managing Information Systems.

MKT 592 Marketing
The course is designed to familiarize students with the basic theories, concepts, methods, variables, problems, practices, processes, and terminology of contemporary Marketing: major steps in strategic planning, company's environment, forces influencing the consumer behavior and buying decision behavior, market segmentation, targeting and market positioning. The course will explain the key concepts of 4Ps: product, price, place and promotion. It is expected that on completion of this course, students will utilize their acquired analytical, decision-making and problem-solving skills, in finding solutions that approximate "real world" marketing.

SDW 511 Business Communication
Introduction, The Seven C’s of Effective Communication, The Business Letter formatting, Organizational plans and Types of Letters, The Business Report - Its Planning and Formatting, Types of Business Reports, Not Verbal Communication, Listening Skills, Oral Communication, Public Speaking and Presentation Skills.

QTM 510 Business Quantitative
Techniques
Solving first and second degree equations in one variable, Equation in two and three variables, Quadratic functions, Graphical representation, Solution of equations by graphs, Break even model, Derivatives, Interest and its computation, Single payment computations, Annuities and their future value, Annuities and their present value, Discounting, Descriptive statistics, Mean, Median, Mode, Dispersion, Range, Interquartile range, Variance, Regression, Correlation.

SEMESTER TWO

QTM 522 Statistical Inference
Prerequisite: QTM 510
This course is designed to provide the students an introduction to statistical methods useful for analyzing data, with specific application to problems of business. Statistical Inference involves the use of probabilities and data to draw conclusions about the underlying population. Students will also be expected to learn how to use statistics to think critically about real world issues. Statistical methodology and theory will be presented in an applications context. Statistical Inference is used in marketing tests and product safety tests, in constructing forecasting models and in testing & refining theories about human body and nature of the universe. Computer based statistical package Minitab & SPSS will be used in this subject.

IT 545 Software Applications in Business
The course seeks to demystify the way software can enhance the productivity of an organization using software tools for business management. Application of latest business software tools will be taught for the purpose of accounting, web development for marketing, database management for efficient reporting, and financial analysis for effective decision supportive models.

MGT 520(511) Organizational Behavior
Pre-requisite: MGT 510
Perception Process, Personality and Attitude, Motivation, Needs, Content and Process, Job designing, Decision Making, Leadership, Historical back process styles, Activities, Skill, Managing conflicts, Organizational Reward System, Organizational culture, Organizational Communication and interpersonal process, Discipline.

FIN 510 Business Finance
Pre-requisite: ACC 530
Introduction, Time value of money, overview of working capital, financial institutions, long financing financial environment, tax environment.

SDW 540 (521) Methods in Business Research
Prerequisite : QTM 520:
Meaning of research and its importance in business, types of research, the research process, experimental designs, measurement of variables, data collection methods, data analysis and interpretation.

MGT 540 (523) Corporate Law:
Law of contracts, law of sales of Goods, law governing partnership, company law, industrial law.

SEMESTER THREE

FIN 520 (521) Advance Financial Management
Prerequisite: FIN 510:
Introduction to financial management and its objectives. Time value of money, financial ratio analysis, capital structure, capital budgeting, project flow analysis , project risk ananlysis, replacement analysis, cash flow statements, working capital management, corporate financing, common stock and investment management, leasing.

MGT 530 (522) Human Resource Management
Pre-requiste: MGT 510:
Introduction to human resource management, strategic human resource planning, Recruitment and the foundation of selection, selection, orientation of new employees, training and development, motivating employees to maximum effort, productivity and TQM, performance management systems, rewards and compensation, disciplining and employee counseling communication programs, labor relations, collective bargaining.

MGT 516 Strategy

COURSE UNDER REVIEW

ACC 530 (522) Managerial Accounting &
Control System
Prerequisite: ACC 521:
Introduction, cost concept and classification, absorption and marginal cost, project appraisal, transfer pricing system, opportunity cost and decision-making characteristics of opportunity cost, divisionalisation and performance evaluation, pricing decision, cost reduction and cost control, standard costing.

SEMESTER FOUR

MGT 625 Strategic Management
Introduction to strategy and policy, strategic management process, external analysis, internal analysis, Strategy Formulation, Strategy implementation, Business games.

MGT 630 International business Analysis
Prerequisite: MGT 620:
The world of international business, the environment of international business, international business strategies, international business in different areas.
MGT 680 Leadership

COURSE UNDER REVIEW

MGT 640 (634) Project Management
Prerequisite: QTM 530:
Introduction, project selection, the project manager, project organizations, project planning, negotiation and conflict resolution, budgeting and cost estimation, scheduling, resource allocation , project control, project auditing, project termination, team work and team building inventory management system.

MAJOR MARKETING

MKT 640 Consumer Behavior
Pre-requisite: MKT 510
Introduction to consumer behavior, external influences, culture, subculture, cultural values, demographic and social stratification, group influence of consumer behavior, internal influences, perception, learning, motivation, personality attitudes, consumer decision process, organizational buyer behavior.

MKT 650 Sales Management
Pre-requisite: MKT 510
Introduction to sales management , planning the sales function, staffing the sales team, directing the sales team, controlling the sales team, evaluating sales force performance, controlling sales people.

MKT 653 Retailing
Pre-requisite: MKT 510
Introduction to retailing, retail institutions, buyer’s decision process, marketing research, choosing a store location, personal management, merchandising planning and management, communicating with the customer, pricing integrating and controlling the retail strategy.

MKT 655 Services Marketing
Prerequisite MKT 510:
Introduction to service marketing, strategic service, marketing, tools for service marketers, challenges of service marketing.

MKT 658 Entrepreneurship
Introduction of entrepreneurship, market research, marketing strategy, choosing legal structure, getting money to start, getting into the market, financial matters, keeping control, other options, business plan outline.

MKT 660 Strategic Marketing
Prerequisite: MKT 510:
Introduction to strategic marketing , marketing situation analysis, designing marketing strategy, marketing program development, implementation and managing.

MKT 663 Promotional and Advertising
Management
Pre-requisite: MKT 510
Market promotion and advertising, overview of promotion, objectives setting, communication, segmentation, positioning, message strategy, attention and comprehension, association feelings with brands, message tactics, media strategy and tactics.

MKT 665 Cases in Marketing
Prerequisite MKT 510, MKT 680:
Opportunity analysis and market targeting, marketing research, product and service strategy management, pricing strategy management, marketing channel strategy and management, marketing strategy the control process, marketing programs.

MKT 670 Managing Small Business
Pre-requisite: MKT 510
Business development, opportunities and challenges, business ethics, strategic management, forms of business, ownerships, marketing plan, financing a business, managing inventory, computers in business, human resource management, maintaining relationships.

MKT 675 Seminar in Marketing
Pre-requisite: MKT 510
The aim of the course is to extend the student’s knowledge of marketing theory by incorporating fieldwork. To train students’ to evaluate and give a brief account of central elements of a wide selection of literature and in goal oriented information retrieval. This information is to be used for the purpose of solving cases.

ECO 680 World Trade Organisation
The purpose of this course is to provide the student with an overview of the buying and selling process between two or more countries, guide and general survey of the terminology and procedures of world trade international trade, understanding of environmental factors affecting trade, elements of a contract, dispute resolution rates of exchanges, pricing terms, negotiation terms and communications, transportation, financing procedures, documentation, insurance, information resources, government regulations and international trade organizations.

MKT 635 New Product Development
Prerequisite: MKT 510
Introduction to NPD, new product strategies, the NPD process, market definition and entry strategy. Idea generation, the design process, customer measurement, strategic product positioning, benefit segmentation and product positioning, designing for quality, designing the marketing mix, testing and improving new products, product quality testing, test marketing, launching the product, organizing for innovation, customization of NPD process, globalization.

MKT 685 Brand Management
The Course will provide a comprehensive and up to date treatment of the subject of brand equity, and strategic brand management to understand build, measure, and manage brand equity. The course will equip students with concepts and techniques to understand brand strategies. Students will enhance their current thinking from academics and industry perspective. The course combines a comprehensive theoretical foundation with numerous practical insights to assist students in their long-term comprehension of brand decisions.

MKT 690 Industrial Marketing
The course explores the marketing characteristics and requirements of the business-to-business sector, providing participants with a comprehensive understanding of the theoretical and conceptual issues in the area. The focus of the course concerns itself with how firms establish, develop and maintain relationships with each other. For this purpose an emphasis is placed on understanding the interaction and network approaches to business to business marketing. In addition the implications of strategic marketing are also considered and explained to the students.

FINANCE

FIN 645 Management of Financial
Institution
Pre-requisite: FIN 510
The financial institutions, role of financial institution, disintermediation and securitinization, Pakistan scenario, capital formation and economic development, role of agriculture and industry in economic development, advances/loans and financing, international financial institutions, Islamic modes of financing.

FIN 650 Investment Banking
Pre-requisite: FIN 510
Introduction to investment banking, global market integration, raising capital, initial public offering, emerging growth companies, capital financing, leveraged buyouts, mergers and acquisition, commercial paper, innovative instruments and transactions, tax exempt securities market.

FIN 655 Investment and Security
Analysis
Pre-requisite: FIN 510
A background for understanding investments, Types of Securities, Securities Market, Risk-return Concepts, Basics of Bonds, Valuation of Bonds, Basic of Common Stocks, Valuation of Common Stock, Economic Analysis, Industry Analysis, Company analysis and Technical Analysis Investment Companies/Mutual funds, Futures Markets, Stock Market rules, Stock Market Indices.

FIN 660 Corporate Finance
Pre-requisite: FIN 510
Creation of value, investment decision, financing decision, dividend decision, financial management. The time value of money, present values, internal rate of return or yield, bond returns, the return from a stock investment, dividend discount models, measuring risk, Market risks and valuation efficient financial markets, Multi-variable and facts valuation extended CAPM, Option valuation Expiration date value of an option, Investment in assets and required returns administrative framework, Risk and real options, quantifying risk and its appraisal, Creating values, foundations of value creation, Introduction, position, taxes and capital structure, EBIT - EPS analysis, cash-flow ability to service debt, other methods of analysis, timing and flexibility, Procedural aspects of paying dividends, dividend payout irrelevance, Credit and collection policies, Public offering of securities, Features of debt, Methods of analysis, source and use of funds, cash budgeting, proforma statements, sustainable growth modeling.

FIN 665 Portfolio Analysis and
Management
Pre-requisite: FIN 510
Process of investment management, Risk-return concepts, Portfolio theory/portfolio selection, Capital Market theory, Efficient Market theory, Measuring portfolio performance, Bond strategy, Stock strategy, Interest-rate structure, Interest-rate forecasting, Asset allocation, Currency risk
management, Structuring the International Investment Process.

FIN 670 Treasury and Funds
Management
Pre-requisite: ACC 520
Interest Rates, Foreign Exchange Rates, Interaction Between the markets, Two way markets, Funds management in a two way market, Reports and reverses, Corporate Debt Instruments, Non US Bonds, Analysis of convertible Bonds, Factors Affecting Interest Rates, Factors affecting Support Exchange Rates, Exposure Management, Risks in Treasury Operations, Control of Treasury Operations, Control of Dealing, Operations in the Exchange markets, Funds Management in the Money Market, Currency Options, Interest Rate Future Contracts, Interest Rate Options, Interest Rate Swap and Agreements.

FIN 675 Commercial Banking
Pre-requisite: FIN 510, ACC 520
Introduction to Bank Management, Basic Asset, Liability and Capital Decisions, Managing the Loan Portifolio, Special Markets.

FIN 680 Multinational Financial
Management
Pre-requisite: FIN 510
Introduction to multinational enterprise, environment of international financial management, foreign exchange risk management multinational working capital management, financing foreign operations. Foreign investment analysis.

INFORMATION TECHNOLOGY

IT 640 Information Technology
Pre-requisite: CSC 510
Building Blocks of IT, Common Business Applications, Office Automation, Planning and Development of Systems, Decision Support Systems.

IT 645 System Analysis
Pre-requisite: CSC 510
Role of system analyst, SDLC, system planning and investigation, feasibility study, and machine selection, documentation standards, investigation techniques and recording, input/output design, file organization and database, cost benefit analysis, project control, program specifications, implementation testing and system maintenance.

IT 648 System Design
Pre-requisite: CSC 510
Feasibility; methodology, principles, techniques, data modeling; advantages, entity discovery, key based models, fully attributed models, cases on data modeling process modeling; entities, agents process, data stores, data flows, DFD, object modeling; class, inheritance, generalization, design, input/output, proto type, system implementation.

IT 650 Databases
Pre-requisite: CSC 510
File structure and file accessing methods, overview of the data base management, architecture of database system, data modeling, relational database, SQL; database design, normalization, ERD, practical setting, DBA issues

IT 660 Computer Architecture and
operating System
Pre-requisite: CSC 510
Introduction to computer architecture of computer system, evolution of computers, hardware, firm ware, computer software, input and output design, operating systems; function and structures, responsibility of operating systems, process management, CPU scheduling, memory management techniques, virtual memory, file management.

IT 665 Computer Programming
Principles
Pre-requisite: CSC 510
Programming Basics, Decision and Loops, Structures and functions, Enumerated data type and storage classes, Arrays, Pointers, Introduction to object Oriented Programming, Dealing with Classes and objects in C++, Operator overloading, Inheritance, Files and Streams.

IT 670 WEB Based Programming
Pre-requisite: IT 665
Internet, Web, and HTML fundamentals, creating Basic Pages with HTML, Interactive HTML, page Layout and formatting, Intro to Java, Writing applets, Drawing Graphics, Graphic Text, Labels and controls, Check box and text field, Choice menu, text area and scrolling list controls, scroll bar and canvas controls, Panel and layout managers, Windows and menu bars, Images and sounds, Communications, packages and interfaces.

IT 675 Advanced DBMS
Pre-requisite: IT 650
Object-oriented Database Systems, Extended Relational Database Systems, Database Integrity, Distributed Database, Emerging, Database Technologies and Applications, Database Administration in an Enterprise Environment, Transaction Processing, Recovery and Con- Currency Control, Security and Integrity Constraints

T 678 Enterprise Resource Planning
Solutions
Pre-requisite: CSC 510
Introduction need for process improvement, Business process reengineering concepts, objectives, ERP- evaluation, need, features, benefits, ERP components and integration, ERP suppliers, Strategic plan for ERP, alternative evaluation and selection planning for success ful implementation.

IT 680 Data Communication and
Computer Networks
Pre-requisite: CSC 510
Computer Networks, Communication System Devices, Channel characteristics, Transmission Modes, Modulation, Modems, Network Architecture, Layered Protocol, ISO Reference Model, ITP/IP, RS-232-c and RS-449, X.21, Error Detection and Correction, LAN, IEEE 802, Packet Switching, Segmentation, Virtual Circuits and Datagrams, X.25, Flow and congestion control, Routing, Transport services, Network Security and management, E-mail, Internet and virtual terminals.

IT 685 Internet Business Strategy
Pre-requisite: CSC 510
Net components and terminologies, Why the net is good for business, Planning a Web Site, Choosing Specification, Business Ethics on the Net, Quality of Information on the Net, Advertising on the Net, Order taking on the Net, Methods of collecting payments, Order filling and tracking, Subscription services/virtual malls and instant products, Marketing and the WEB.

IT 690 Advanced Topics in IT
Pre-requisite: IT 640
This course will cover recent developments in various contemporary topics in vogue.

IT 695 Advanced Computer
Networks
Pre-requisite: IT 680
Computer networks, communication system devices, channels, transmission modes, modems, network architecture, layered protocol, ISO reference model, TCP/IP, error detection and correction, LAN, X.25, RS-232-c and RS-449, ATM, IP multicast protocol, routing, network security and management.

IT 696 ERP-I
Pre-requisite: IT 678
Introduction to ERP benefits of implementation, business process alignment, value chain process, technology and international consideration, change management, implementing ERP, expanding on ERP.

IT 697 ERP-II
Pre-requisite: IT 696
Evolution of software system, materials requirement planning manufacturing resource planning, ERP systems, basic methods and features, market for ERP systems, functions of SAP R/3 system SCM (supply chain management) system, CRM (Customer relationship management) system, architecture, interfaces and integration issues.

IT 698 Mobile and Satellite
Communication
Pre-requisite: CSC 510
Overview of the cellular system, channel characterization, cell layout, sectorization and cell splitting, blocking and delay models, Erlang capacity, network architecture, routing algorithms for mobile networks.

HUMAN RESOURCE MANAGEMENT

HRM 640 Career Management and
Planning
Pre-requisite: MGT 530
Introduction career planning process, impact of technological changes on career, skills and labour market, demographic and work place trends, self assessment, career information, career decision making and goal setting, functional qualities, employment correspondence interviewing, developing job search strategies, maintaining productivity and employability.

HRM 645 Organizational Design and Skill
Development
Pre-requisite: MGT 530
Introduction, organizations and their stakeholders, challenges of organizational design, designing organizational structures, managing organizational culture and ethics, managing organizational environment, strategy and structure, international environment, organization design and technology, managing new technological environment, organization life cycle, decision making and change, conflict, power and politics in organization.

HRM 650 Human Resource
Development
Pre-requisite: MGT 530
HRD introduction, Influences on employee behavior, Learning and HRD, HRD needs assessment, HRD programs designing, HRD program implementation, Evaluating HRD programs, Employee orientation, Skills and technical training, Career management and development, Management development, Organization development and change, Learning for the new millennium, HRD in a culturally diverse environment.

HRM 655 Organizational Innovation
Pre-requisite: MGT 530
Introduction, development of innovation management, people-internal and external stakeholders analysis, analysis of NPD and NBD business, process, seven generic NPD and NBD process determining non linear mechanism, modeling the innovation and processes, computer modeling, validation and calibration of the model, sensitivity analysis, dynamic innovation in chaotic markets, profiting from the non linearities of the innovation process, organizational learning, designing and redesigning business model and strategic management, management of NPD and NBD.

HRM 660 Union Management, Contract
Negotiation and
Administration
Pre-requisite: MGT 530
Introduction, union management relationship, Evolution of labour management, unions and management as key participants in labour relation process, socio political factors affecting labour relations, Principles and strategies of negotiation, Trade unionism its benefits and drawbacks, negotiation theories, strategies and styles, conflict management skills, employee discipline, contract administration, administrative and economic issues.

HRM 665 Human Resource Theory and
Practice
Pre-requisite: MGT 530
Introduction, Meeting Present and Emerging Strategic Human Resource Challenges, Managing Work Flows and Conducting Job Analysis, Understanding Equal Opportunity and the Legal Environment, Managing Diversity, Recruiting and Selecting Employees, Managing Employee Separations, Downsizing and Outplacement, Appraising and Managing performance, Training the Workforce, Developing Careers, Managing Compensation, Rewarding Performance, Designing and Administering Employee Benefits, Developing Employee Relations, Respecting Employee Rights and Managing Discipline, Working with Organized Labor, Managing Workplace Safety and Health, Meeting the International HR Challenge.

HRM 670 Labour Relations
Pre-requisite: MGT 530
Introduction to Labor Relations: An Overview, The Historical Evolution of Labor Relations, Union Structure and Government, Management Organization and Policy, The Legal Framework of Collective Bargaining, Establishing the Bargaining Relationship, Bargaining Table Strategy and Tactics, Strikes and Dispute Resolution, Issues in labour relations, administration of the agreement, Public sector international labor relations, and future trends.

HRM 675 Change Management
Pre-requisite: MGT 530
This course explain issues in the external environment, which are driving change and the change management strategies which have been introduced by different organizations in response to a turbulent operating environment. An integrating theme of this course will be the role of the change agent in management of change and the skills required to manage change effectively. Examiners the strategy and techniques for successfully introducing and managing change in organizations. Emphasis is on the role of power, influence and communication in the change process, confrontation, concepts and techniques of organizational development, change management and acceptance of innovation. Development of a framework for recognition of factors that influence change and development of an infrastructure to manage change effectively are the goals of this course.

SDW 695 The Shadowing Project
SDW 261
It is an opportunity to practice your selling and networking skills (in sourcing your project), observational skills (as you 'shadow' a manager), and feedback skills (as you produce your report which will be read both by the manager, and graded by Business School Faculty).
The Shadowing Project is one week spent observing a manager in a challenging situation and reporting on what you observed and learned.
For a Bahria student as a future manager, it is important to understand how real managers work without actually participating in the act of management. In the case of Bahria University students, it is unlikely that they have been managers before joining the MBA course, but what we stress here is informed observation rather than participation.
While the students shadow your manager, they will log their activity in a systematic fashion: what is called structured observation. In order to engage in structured observation, they will use a framework within which they will record and categorise data. They will then analyse your data in order to make sense of patterns of behaviour and compare them against (1) existing academic frameworks presented in course readings, and (2) your expectations prior to doing the shadowing assignment.
Finally, they will reflect on their data, analysis to make a statement about managerial, and leadership behaviour.
The submission of this work in report format will then be graded as a core course.

Career and Professional Skills Development Programme (CPSD)
It is no good knowing things. You need to have the skills to apply your knowledge. The Career and Professional Skills Development Programme provides opportunities for a student to :
- get to know him better
- develop his/her personal and professional skills in four key areas:
Yourself as leader and team member e.g.
- personal impact
- assertiveness
- conflict management
- emotional intelligence
Solving complex cross-disciplinary business problems e.g.
- creative thinking
- strategic problem solving
- negotiating strategic transactions
Communication e.g.
- high impact presentations
- business writing
- public speaking
Career skills e.g.
- interview skills
- networking
- work/life balance