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BS Media Studies
Last updated on January 6th, 2021

Why BS Media Studies?

The Bachelor of Media Studies employs cutting-edge and accessible teaching methods to provide an engaging learning environment that prepares you for the exciting, fast-paced and rapidly changing media and communication industries. Bahria’s Media program is distinctive because it gives students the opportunity to undertake a broad mix of subjects.

Salient Features

  • Highly qualified faculty
  • Internship opportunities in reputable media houses, both print and television channels
  • Highest level of Student Satisfaction
  • Flexible learning that suit student needs
  • Gain valuable industry connections that are essential for success
  • Put your skills into practice in our fully equipped newsroom

Facilities at DMS

  • State-of-the-art Television Studio
  • Fully equipped News Room
  • Editing Suites
  • Latest Production Equipment

Road Map

Semester 1

S.No Course Code             Course Title Credit Hrs.
 1 ENG 106  Functional English 3
 2 PAK 101  Pakistan Studies 2
 3 MED 105  International Relations 3
 4 MED 107  Introduction to Mass Communication 3
 5 MED 109  Computer Skills for Mass Communication 3
 6 MED 110  Photography 3

                        

Semester 2

S.No  Course Code Course Title Credit Hrs.
 1 ENG 104 Writing and Presentation Skills  ⃰ 3
 2 ISL 101 Islamic Studies 2
3 MAT 105 Mathematics 3
 4 MED 108 Sociology ⃰ 3
5 MED 506 Intro to Film Studies 3
6 MED 111 Media and Society 3

course codes for these courses to be developed by the H&SS department.⃰

 

Semester 3

S.No Course Code Course Title Credit Hrs.
1 MAT 205 Statistics 3
2 ENG 114 Communication Skills ⃰ 3
3 MED 205 Political Science ⃰ 3
4 MED 207 Social Psychology ⃰ 3
5 MED 209 Journalistic Language (English and Urdu) 3
6 MED 211 Introduction to Broadcast Media 3

course codes for these courses to be developed by the H&SS department.⃰

Semester 4

S.No Course Code             Course Title   Credit Hrs.
1 MED 202 Functional Urdu             3
2 MED 204 Introduction to Advertising and Public Relations             3
3 MED 206 Current Affairs             3
4 MED 208 Introduction to Digital Media             3
5 MED 210 News Writing and Reporting             3
6 MED 212 Introduction to Philosophy             3

 

Semester 5

S.No Course Code             Course Title  Credit Hrs.
1 MED 301  Sub-Editing and Page Designing             3
2 MED 303  Mass Communication Theory             3
3 MED 305  Script Writing and Editing             3
4 MED 513  Elements of Advertising             3
5  Elective (Major)             3
6  Elective (Major)             3

                 

Semester 6

S.No Course Code Course Title  Credit Hrs.
1 MED 302 Feature, Colum and Editorial Writing             3
2 MED 304 Research Methods             3
3 MED 306 Photo Journalism             3
4 Elective (Major)             3
5 Elective (Major)             3
6 Elective (Major)             3

                

Semester 7

S.No Course Code Course Title  Credit Hrs.
1 MED 401 Online Journalism             3
2 MED 403 Media Ethics and Laws             3
3 ECO 205 Economics  ⃰             3
4 HSS 401 Statistical Analysis of Social data             3
5 Specialization Course 1             3
6 Specialization Course 2             3

course codes for these courses to be developed by the H&SS department.*

 

Semester 8

S.No Course Code Course Title Credit Hrs.
1 MED 402 Research Report/ Final Project/ Research Article 3
2 MED404 Development Support Communication 3
3 Specialization Course 3 3
4 Specialization Course 4 3

 

Electives for Major

(To select 5 courses out of 10)

S.No Course Course Title
Code
1 MED 307 Elements of Advertising 3CH
2 MED 308 Video Editing 3CH
3 MED 309 World Cinema 3CH
4 MED 516 Media Management and Marketing 3CH
5 MED 311 2D Animation 3CH
6 MED 312 Principles of Public Relations 3CH
7 MED 313 Musicology 3CH
8 MED 314 Media, Culture and Society 3CH
9 MED 315 Sound Design 3CH

 

Discipline Specific Major Elective Courses towards Specialization (12 CH)

Fields of Specialization

  1. Journalism (Print & Electronic)
  2. Film & TV
  3. Animation
  4. Advertising
  5. Public Relations
  6. Media Management

 

Electives of Specialization

  1. Journalism (JSM)
S.NO Course Code Course Title
1 MED 408 Community Journalism 3CH
2 MED 408 Data Journalism 3CH
3 MED 410 Long-Form Journalism 3CH
4 MED 411 Magazine Production/ Magazine Program Production 3CH
5 MED 412 Multimedia Journalism 3CH
6 MED 413 Newspaper Production 3CH
7 MED 414 Peace Journalism 3CH
8 MED 415 Television Journalism 3CH
9 MED 416 News Writing and Production 3CH
  1. Film & Television (FTM)
S.NO Course Code Course Title
1 MED 417 Advanced Cinematography 3CH
2 MED 418 Art Direction 3CH
3 MED 419 Documentary Production 3CH
4 MED 420 Film Direction 3CH
5 MED 421 Motion Graphics & Compositing 3CH
6 MED 422 Music Video Production 3CH
7 MED 423 Product Development 3CH
8 MED 424 Story boarding 3CH

 

  1. Animation (ANM)
S.No Course Code Course Title
1 MED 449 Character Modeling 3CH
2 MED 450 3D Modeling 3CH
3 MED 425 3d Lighting/ Texturing/ Rendering 3CH
4 MED 426 Character Animation 3CH
5 ANM 623 Motion Graphic/ Compositing 3CH
6 ANM 624 Advanced Free Hand Drawing 3CH
7 MED 452 Digital Illustrations 3CH
8 MED 453 3D Animation 3CH
9 MED 454 3D Character Animation 3CH
10 MED 428 2D/3D Effects/ Rendering 3CH
11 MED 429 Virtual Reality 3CH

 

  1. Advertising (ADM)
S.NO Course Code Course Title
1 MED 430 Media Planning and Buying 3CH
2 MED 431 Campaign Designing 3CH
3 MED 432 Market Research 3CH
4 MED 433 TVC Production 3CH
5 MED 434 Copy Writing 3CH
6 MED 435 Advertising Strategy and Planning 3CH
7 MED 436 Advanced Free Hand Drawing 3CH
8 MED 437 2D/3D Animation 3CH
9 MED 438 Brand Management 3CH
10 MED 439 Digital Advertising 3CH
11 MED 440 Copy and Layout Designing 3CH

 

  1. Public Relations (PRM)
S.No Course Code Course Title
1 MED 441 Crisis Communication and Management 3CH
2 MED 442 Event Management 3CH
3 MED 443 Media Management and Relations 3CH
4 MED 444 Persuasive Writing 3CH
5 MED 445 PR Campaign Designing 3CH
6 MED 446 Digital Public Relations 3CH
7 MED 447 International Public Relations 3CH
8 MED 448 Intercultural Communication 3CH

 

  1. Media Management (MMM)
S.No Course Code Course Title
1 MMM 649 Media Management and Marketing 3CH
2 MMM 650 Product Development 3CH
3 MED 455 Integrated Marketing Communication 3CH
4 MGT 130 Management 3CH
5 HRM 353 Human Resource Management 3CH
6 ENG 243 Business Communication Skills 3CH